Automating Account-Based Marketing (ABM) with AI: Tools and Tactics
Unlock AI for ABM with automated ABM workflows and account-based marketing with AI. Explore tools, tactics, and real-world results for B2B teams.
As we move further into 2025, B2B sales teams face a new reality: traditional outreach, cold calls, and static sales playbooks simply don’t cut it anymore. Today’s buyers are
Posts about Account Based Marketing:
Automate Outreach with Clay ActiveCampaign Integration
Boost your CRM with Clay’s ActiveCampaign integration—automate lead enrichment and streamline your outreach.
Traditional Digital Marketing vs. ABM: Which Approach is Right for You?
Traditional digital marketing is a broad approach to lead generation, while account based marketing is more targeted. Which is right for your business?
How to Align Sales & Marketing Teams for Successful ABM Implementation
For executives looking to implement ABM in their organization, aligning sales and marketing from the start is key.
Harnessing ABM's Hidden Potential: How B2B Companies Can Increase Revenue, Lifetime Value, & ROI
See how account based marketing can increase revenue, lifetime value, reduce churn, boost lead scoring and engagement, and improve ROI.
Unlocking the Potential of ABM: How to Know When It's Right for Your Business
Account based marketing (ABM) is a powerful tool for targeting high-value accounts, niche markets, or complex sales processes. But how do you know if it's right for your business?
Introduction to Account Based Marketing: What It Is and Why It Matters
Account based marketing helps B2B organizations increase engagement and generate more qualified leads by focusing on personalized content for high-value accounts.
ABM Segmentation: The Key to Your Account-Based Program
Account-based marketing uses a named-accounts approach wherein you are targeting a hand-selected group that fit your target customer profile.
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