Accelerating GTM and Growth in a Regulated, Multi-stakeholder Environment
Healthcare and life sciences organizations operate in one of the most complex and tightly regulated business environments. From regional health systems to telehealth startups, the challenge remains the same: how to effectively engage patients and professionals, stay compliant, and build scalable growth engines.
At FullFunnel, we understand the intricacies of the healthcare ecosystem. We help health systems, biotech firms, medical device companies, and digital health platforms develop compliant, omnichannel go-to-market (GTM) strategies supported by robust Revenue Operations (RevOps) infrastructure. Whether your goal is patient acquisition, professional outreach, or growth in a highly specialized niche, we bring the strategy, technology, and execution to get you there.
HIPAA, FDA, and other compliance requirements limit how patient data can be used, stored, and communicated. Marketing and outreach must be carefully managed to meet legal and ethical standards.
Selling or marketing in healthcare often involves a mix of decision-makers—physicians, procurement teams, IT, compliance officers, and patients. Each has unique needs, risks, and influence.
Many organizations still rely on siloed systems for CRM, EMR, patient outreach, and analytics. This disconnection makes it difficult to execute coordinated campaigns or track the full patient or customer journey.
While consumer expectations have shifted toward digital-first experiences, many healthcare organizations have been slow to adopt omnichannel communication, personalization, and automation.
We empower healthcare and life sciences organizations to modernize how they acquire, engage, and retain patients or partners. Our approach includes:
We build omnichannel strategies that meet legal and privacy standards while still achieving engagement goals. Whether through email, social media, SMS, or educational content, we keep patient trust and compliance at the center.
We tailor messaging and outreach strategies for each audience. For example, messaging that resonates with a VP of Clinical Outreach will differ from what attracts a hospital CFO or a biotech researcher. Our personas are designed for nuanced decision-making journeys.
We integrate and align your CRM, marketing automation, and analytics platforms so your teams have a complete view of patient or prospect behavior—enabling personalization, tracking, and informed decision-making.
From acquisition to reactivation, we help build strategies that span the full patient journey. We’ve executed re-engagement campaigns, referral network optimization, and onboarding journeys tailored to patient or provider segments.
Patients expect consumer-grade digital experiences—from appointment scheduling to telehealth. We help healthcare brands upgrade their patient-facing interfaces and communications.
Coordinated messaging across web, email, social media, and even print helps ensure patient and professional engagement is consistent and accessible.
We help clients use data to personalize outreach, predict needs, and drive engagement—without crossing regulatory boundaries.
Especially for B2B health tech and life sciences companies, messaging must shift from feature/function to outcomes. We help clients speak the language of clinical impact, cost reduction, and operational improvement.
Our engagements are built around the unique needs of healthcare leadership. We commonly work with:
Whether you're a telehealth platform expanding nationally or a regional hospital enhancing community engagement, we help tailor solutions that scale and comply.
Here are a few examples of how FullFunnel has helped healthcare organizations accelerate their GTM performance:
Facing declining patient engagement post-COVID, we launched an omnichannel educational outreach campaign to promote preventative screenings. Within three months, screening appointments rose by 45%, and email engagement increased 300% with HIPAA-compliant personalization.
Regional Hospital Network
Their challenge was introducing a new diagnostic platform to clinical buyers. We built a persona-based ABM campaign targeting hospital innovation officers and lab managers. The result: a 7:1 return on pipeline generation and several tier-1 partnerships initiated.
Biotech Software Provider
Struggling with churn and low patient retention, we revamped their onboarding and re-engagement strategy. Through targeted reactivation campaigns and proactive outreach, they achieved a 20% increase in active user retention within 90 days.
Telehealth Startup
We offer an end-to-end suite of services tailored for this regulated, high-impact sector:
Our team includes experts with direct experience in health systems, medtech startups, pharma marketing, and patient engagement—ensuring our solutions are not only effective but realistic.
You need a partner who understands the stakes—both the regulatory pressures and the human outcomes. At FullFunnel, we offer:
We don’t just run campaigns. We help healthcare organizations build infrastructure that supports growth, accountability, and clinical impact.
Growth in healthcare doesn’t have to come at the expense of compliance, trust, or operational clarity. With FullFunnel, you can achieve your growth goals while staying true to your mission—and your obligations.
Let’s build your future, together. Reach out today for a discovery session tailored to your market and goals.
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