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Private Equity

Unlocking Portfolio Growth with Scalable GTM and RevOps Execution

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Private equity firms operate in a high-stakes, high-velocity environment. Time is limited. Resources are finite. Value creation must be fast, measurable, and repeatable across an often diverse and fragmented portfolio. Yet misaligned go-to-market (GTM) strategies, talent gaps, and underperforming revenue operations frequently stand in the way of realizing that value.

At FullFunnel, we partner with private equity firms and their portfolio companies to engineer scalable growth systems—from post-acquisition GTM planning to interim leadership and RevOps execution. Our model blends hands-on support with strategic oversight to accelerate time-to-value while reducing operational drag.

The GTM and RevOps Challenges in Private Equity Portfolios

Even the best portfolio companies can underperform without proper GTM alignment. Common challenges we solve include:

Misaligned GTM Strategy

Many portfolio companies rely on inconsistent or founder-driven sales approaches, creating variability in execution and forecasting.

Talent and Resource Gaps

Portcos often lack RevOps leadership or modern marketing capabilities—especially in the first 6–18 months post-acquisition.

Data and Tech Mismanagement

Legacy CRMs, disconnected tools, and incomplete reporting hinder visibility and delay value creation plans.

Inconsistent Execution Across Portcos

Without standardized frameworks, PE firms struggle to scale GTM improvements across the portfolio.

How FullFunnel Supports Private Equity Firms

We work at both the portfolio and firm level to execute revenue operations strategies that produce real, reportable growth:

We audit portco positioning, funnel performance, and tech stacks to develop GTM roadmaps within the first 90 days.

We implement shared RevOps blueprints across portcos—streamlining CRM infrastructure, dashboards, lead scoring, and funnel tracking for board-level reporting.

We place experienced fractional RevOps or marketing leaders within portcos to execute and stabilize operations during transition periods.

Our team runs ABM campaigns, deploys outbound outreach, builds nurture workflows, and enables sales teams with tools and playbooks—directly accelerating revenue without adding internal headcount.

GTM Trends Driving Portfolio Performance

The most successful PE-backed companies are investing in scalable, repeatable systems. FullFunnel helps implement key trends including:

PE-Led RevOps Standardization

Shared dashboards, common metrics, and unified tooling across portcos enhance transparency and reporting.

GTM-Focused Value Creation

Modern sales and marketing engines—backed by clean data—drive revenue acceleration and boost EBITDA multiples.

Portfolio Analytics

From lead attribution to win/loss insights, we help PE firms track what’s working across investments and identify early red flags.

Key Stakeholders We Support

 

We work closely with:

  • Operating Partners looking to establish playbooks and scale best practices
  • Portco CEOs and CROs under pressure to deliver immediate results
  • Sales and Marketing Heads tasked with reengineering pipeline and productivity

Our engagements span due diligence support, post-close execution, and long-term transformation initiatives.

Successful Engagements & Outcomes

Our experience spans verticals and deal types. Some examples include:

We led a complete GTM overhaul—including CRM implementation, outbound sequences, and content creation. Within 4 months, we helped double qualified pipeline volume and introduced a board-level reporting cadence.

Software Portco GTM Build

The client lacked visibility into its revenue engine. We cleaned and centralized data, rebuilt their CRM structure, and introduced cross-functional reporting. The company saw a 30% improvement in lead-to-opportunity conversion.

Manufacturing Portco RevOps Upgrade

Following a multi-location acquisition, we created a centralized patient acquisition funnel and launched reactivation campaigns that added 15% to active patient counts in under 90 days.

Healthcare Roll-Up

Private Equity Services We Offer

 

We serve PE firms and their portcos with a flexible, full-service model:

  • Consulting: GTM audits, value creation planning, RevOps assessments
  • Execution: Demand generation, outbound campaigns, pipeline acceleration
  • Staffing: Interim CMOs, RevOps leaders, campaign managers
  • Tech & Data: CRM implementation, analytics dashboards, martech integration

Whether you’re looking to drive growth in a single portco or standardize excellence across the portfolio, FullFunnel brings the infrastructure and people to deliver.

Why Private Equity Firms Choose FullFunnel

 

We understand the urgency of PE timelines. Our teams are built for speed, precision, and accountability:

  • We execute fast with minimal ramp time
  • We align with firm-level value creation goals
  • We support short-term lifts and long-term scale
  • We serve as an extension of your operating team, not just a vendor

Our unique blend of consulting, execution, and staffing makes us a plug-and-play solution for growth-stage portfolio companies.

Ready to Drive Scalable Growth Across the Portfolio?

FullFunnel helps private equity firms unlock the full revenue potential of their investments. From diligence to exit, we deliver scalable, repeatable, and reportable growth systems that increase value and accelerate time to outcome.

Let’s build your next playbook—together.