Unlocking Portfolio Growth with Scalable GTM and RevOps Execution
Private equity firms operate in a high-stakes, high-velocity environment. Time is limited. Resources are finite. Value creation must be fast, measurable, and repeatable across an often diverse and fragmented portfolio. Yet misaligned go-to-market (GTM) strategies, talent gaps, and underperforming revenue operations frequently stand in the way of realizing that value.
At FullFunnel, we partner with private equity firms and their portfolio companies to engineer scalable growth systems—from post-acquisition GTM planning to interim leadership and RevOps execution. Our model blends hands-on support with strategic oversight to accelerate time-to-value while reducing operational drag.
Even the best portfolio companies can underperform without proper GTM alignment. Common challenges we solve include:
Many portfolio companies rely on inconsistent or founder-driven sales approaches, creating variability in execution and forecasting.
Portcos often lack RevOps leadership or modern marketing capabilities—especially in the first 6–18 months post-acquisition.
Legacy CRMs, disconnected tools, and incomplete reporting hinder visibility and delay value creation plans.
Without standardized frameworks, PE firms struggle to scale GTM improvements across the portfolio.
We work at both the portfolio and firm level to execute revenue operations strategies that produce real, reportable growth:
We audit portco positioning, funnel performance, and tech stacks to develop GTM roadmaps within the first 90 days.
We implement shared RevOps blueprints across portcos—streamlining CRM infrastructure, dashboards, lead scoring, and funnel tracking for board-level reporting.
We place experienced fractional RevOps or marketing leaders within portcos to execute and stabilize operations during transition periods.
Our team runs ABM campaigns, deploys outbound outreach, builds nurture workflows, and enables sales teams with tools and playbooks—directly accelerating revenue without adding internal headcount.
Shared dashboards, common metrics, and unified tooling across portcos enhance transparency and reporting.
Modern sales and marketing engines—backed by clean data—drive revenue acceleration and boost EBITDA multiples.
From lead attribution to win/loss insights, we help PE firms track what’s working across investments and identify early red flags.
We work closely with:
Our engagements span due diligence support, post-close execution, and long-term transformation initiatives.
Our experience spans verticals and deal types. Some examples include:
We led a complete GTM overhaul—including CRM implementation, outbound sequences, and content creation. Within 4 months, we helped double qualified pipeline volume and introduced a board-level reporting cadence.
Software Portco GTM Build
The client lacked visibility into its revenue engine. We cleaned and centralized data, rebuilt their CRM structure, and introduced cross-functional reporting. The company saw a 30% improvement in lead-to-opportunity conversion.
Manufacturing Portco RevOps Upgrade
Following a multi-location acquisition, we created a centralized patient acquisition funnel and launched reactivation campaigns that added 15% to active patient counts in under 90 days.
Healthcare Roll-Up
We serve PE firms and their portcos with a flexible, full-service model:
Whether you’re looking to drive growth in a single portco or standardize excellence across the portfolio, FullFunnel brings the infrastructure and people to deliver.
We understand the urgency of PE timelines. Our teams are built for speed, precision, and accountability:
Our unique blend of consulting, execution, and staffing makes us a plug-and-play solution for growth-stage portfolio companies.
FullFunnel helps private equity firms unlock the full revenue potential of their investments. From diligence to exit, we deliver scalable, repeatable, and reportable growth systems that increase value and accelerate time to outcome.
Let’s build your next playbook—together.
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