How FullFunnel Parters With Private Equity Firms

Untappd, a prominent B2C application owned by Next Glass, aimed to expand its B2B sales operations but was getting subpar outcomes and unfavorable financial returns. Through a combination of data analysis, sales training, and optimized reporting, FullFunnel helped get their sales program on track with increased productivity and effectiveness. 

Zumba is the largest branded fitness program in the world, with millions of students around the globe. The company is constantly searching for new instructors to lead an ever-growing population of students. Prior to working with FullFunnel, they did not have a segmentation and attribution system to determine which channels were most productive and efficient. Nor did they have the resources to follow up with every lead. FullFunnel filled their capacity gap and implemented CRM changes to exceed their ROI targets.