Menu of Use Cases & Workflows with Clay (by Motion)
Clay’s flexibility means it can be applied to many parts of the revenue funnel.
Some sales leaders believe that each salesperson should have their own way of doing things, relying on personal style, intuition, and unique approaches. While this may sound like
Posts by Matthew Iovanni:
Why You Need an Expert Partner to Implement Clay
Clay is extremely powerful and flexible – so much so that teams often feel “there is always more you can/should be doing with it”
HubSpot AI Workflows for Smarter B2B Sales & Marketing
Supercharging HubSpot with AI: Building Smarter Workflows for B2B Marketing & Sales
Why AI SDR Tools Like 1Mind and Otter AI Matter
Mosy AI SDR tools focus on transcriptions or note-taking—useful, but not transformative. Tools like 1Mind and Otter AI replace early-stage sales interactions.
Why Letting Each Salesperson Have Their Own Process Is a Terrible Idea
We unpack best practices for developing a sales team process, and why developing a cohesive process for your team is critical for success.
Sales and Marketing: The Art vs. Science Debate
Are sales and marketing an art or a science? We break down this debate, and what that means for your organization’s RevOps strategy.
New RevOps KPIs to Align Your Revenue Teams in 2025
Discover new RevOps KPIs to align your demand gen, pipeline, and customer success teams. Learn how to implement these metrics and boost revenue growth.
How to Build a Best-in-Class RevOps Strategy: A Step-by-Step Guide
Discover how to build best-in-class revOps strategies to align marketing, sales, and customer success, optimize data and technology, and maximize efficiency.
Building a RevOps Structure That Drives Growth
Discover the challenges and benefits of adopting a RevOps structure to unify teams and boost revenue. Learn where to start with this practical guide for 2025
RevOps Automation: Maximizing Sales and Marketing Efficiency
RevOps automation is transforming revenue generation in small to mid-sized businesses. Here’s how to take full advantage and align your sales, marketing.
6 mins