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Unlock The Power of Clay

Revolutionize your data operations!

Our team of Clay experts can help your business automate intricate sales processes, enhance data precision, and scale your operations efficiently!

Start Solving Today

How We Help

Full Clay Implementation

Get started with Clay from scratch. We set up full email flows, API connections, and custom webhooks.

Clay Optimization

Enhance your existing Clay setup with advanced personalizations, intent tracking, and CRM integration.

End-to-End Management

Our team manages everything from list building to campaign execution, ensuring seamless operation.

How Does Clay Work

With Clay integrated into your tech stack, your sales and marketing programs are limited only by your imagination. However, many people struggle to understand how to apply Clay to their programs. Here are five basic use cases for Clay in a sales and marketing program that address common challenges faced by most organizations.

How to Enrich Inbound Leads with Clay

Incomplete information on new leads can result in missed opportunities. Clay enriches inbound contacts in your CRM instantly, providing your team with current contact details to effectively engage new leads as they come in.

Time-consuming account research can drain your team’s resources. Clay automates this process, allowing your team to focus on targeting the right companies and significantly enhancing efficiency and precision.

Contact research can consume valuable time and reduce productivity. Clay streamlines this task, so your team can enter conversations fully prepared with comprehensive background information, boosting engagement and efficiency.

Standing out in crowded inboxes is increasingly challenging. Clay enables you to send highly personalized messages, increasing your chances of engagement and conversion amidst the noise.

Outdated and inaccurate CRM data can affect your outreach efforts. Use Clay to clean and enrich your CRM, ensuring your outreach targets the right people with up-to-date contact information, reducing inefficiencies caused by bad data.

Sales and marketing teams struggle with manual research and data entry to assess inbound lead quality. Clay simplifies the lead scoring process by automatically identifying and prioritizing high-value leads and suggesting better-fit contacts within target companies.

Sales and marketing leaders often lack clarity on the value of their LinkedIn connections. Clay streamlines your network by identifying high-value contacts and enabling personalized, timely outreach based on key changes in their professional lives.

Discover how to use Clay to build a prospecting list based on company job postings that you can leverage in outbound campaigns.

Learn how to set up a Clay table that enriches your later opportunities and maps them to the proper campaigns.

Do you have a similar background to your connections? Learn how you can enrich LinkedIn Connections to identify and leverage commonalities between you and your ICP.

Learn how to build specific targeted company lists using Google Maps, and then further enrich the list to identify top-performing businesses.

Learn how to build specific targeted company lists using Google Maps, and then further enrich the list to identify top-performing businesses.

Hear from Our Problem Solvers

Discover some of the FullFunnel team's most memorable GTM and RevOps problems they have solved.
headshot-hunter

We had a client struggling to scale their host acquisition, despite a strong brand presence and significant outreach efforts. We theorized that their current approach wasn’t efficient enough to meet their aggressive growth targets, so we optimized their lead targeting strategy using Clay and deployed a full-scale outbound sales team. Our approach proved successful, with production KPIs exceeded by 52% in the first month, enabling the client to rapidly scale and achieve their growth objectives.

Hunter Brayton

headshot-allison

We helped a client clean up their cluttered CRM, which was full of out-of-business companies, wrong phone numbers, and contacts that no one trusted. Their sales team was wasting hours digging for lead info and had no clear way to prioritize accounts. We came in, cleaned the data, and set up an automated scoring system that ranks companies based on key data points like services offered, number of locations, and website forms—information their team used to research manually. Now, they just open their CRM and get a ready-to-go list of top leads and fresh contacts, so they can spend less time on admin and more time actually selling. Within weeks, they were already seeing more qualified opportunities in their pipeline.

Allison Troy

headshot-stephen

We had a client that was unsuccessfully leveraging a PLG strategy, and despite significant traffic from a productive PR effort, the client was not converting customers effectively. We had theorized that PLG was not appropriate for their service, so we optimized their website buyer’s journey for conversion and built a small inbound sales function to work the leads.

Our theory proved correct as sales grew 500% in a few  months after evolving their strategy and optimizing their sales process.

Stephen Barone

headshot-bryan

The FullFunnel team partnered with a business in a very niche sector of the professional services world that was looking to test paid advertising as a means of driving revenue growth.

This organization had never run paid advertising campaigns before, meaning they were starting from square one, with no historical learnings or data.

The FullFunnel team jumped into action and deployed a highly-targeted, multi-channel campaign structure that, within weeks of launch and only $1,000 of advertising spend, brought in a closed won deal worth over $300,000.

Since the launch of the original campaigns, our client has generated a return on advertising spend upwards of 11x, and has accomplished their goal of creating a supremely financially efficient demand generation strategy.

Bryan Bruwer

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We partnered with a client whose rapid growth had outpaced their internal systems and sales processes. Despite strong demand and a compelling value proposition, their team was struggling to manage inbound interest and lacked the operational infrastructure to scale effectively. We introduced a comprehensive revenue operations framework—rebuilding their sales process from the ground up, implementing lead management protocols, and deploying Salesforce to increase visibility and control. 

Within weeks, the client went from reactive and ad-hoc execution to a repeatable, scalable model, enabling them to double their sales team and confidently support aggressive growth targets.

David Mercurio

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We partnered with a mid-market SaaS company undergoing a strategic repositioning, tasked with meeting aggressive growth targets while improving internal efficiency. To support this transformation, we implemented an AI-enabled revenue operations tech stack that dramatically accelerated demand generation testing and execution. In parallel, we realigned sales and marketing around shared performance metrics and reporting infrastructure, enabling unified go-to-market execution. Our automation strategy also reactivated dormant prospects through intelligent, trigger-based workflows—ultimately creating a more agile, data-driven engine for growth.

Madison Smith

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A fast-growing company in the research and polling space faced significant operational challenges that threatened to stall its momentum. Despite strong market demand and national visibility, the team struggled with inconsistent lead quality, inefficient sales processes, and underutilized marketing assets. An in-depth audit revealed critical gaps in revenue operations, particularly in lead management and sales funnel design, that were preventing them from scaling effectively.

We recommended a two-step solution beginning with a targeted design phase to map out their ideal sales process, define the required investments, and build a schematic of a repeatable, scalable model. Then, we implemented HubSpot and Clay as foundational platforms to address the major gaps in lead management, marketing automation, and data operations. By building this infrastructure, the company could transform ad-hoc efforts into a streamlined, high-performing sales and marketing engine, empowering them to confidently scale their team and revenue goals.

Tyler Williams

Learn More About FullFunnel's Services

Go-to-Market
(GTM) Services

FullFunnel delivers GTM consulting and engineering services—from strategy, design, and launch, to testing, optimization, and ultimately product-market fit achievement.

Our GTM services ensure B2B revenue engines are financially- and foundationally-sound - rooted in proven strategies and precise targeting, and powered by process engineering and AI.

Revenue Operations
(RevOps) Services

FullFunnel’s RevOps services build upon a productive GTM motion, helping B2B organizations drive scale
and efficiency in their revenue engine.

From ongoing management and optimization of demand channels, to innovative data operations solutions, to in-depth reporting, and much more, our RevOps services ensure B2B GTM, sales, and marketing teams have the support they need to succeed.

Who We Serve

Professional Services

We help professional services firms achieve excellence in new client acquisition with our all-encompassing suite of revenue operations services. From engineering firms to law firms, our team knows how to generate demand and convert customers for all professional service verticals.

Private Equity & VC Firms

At FullFunnel, we help private equity and venture capital firms ensure all of their organizations have the tools and resources they need to exceed their growth goals. We work directly with operating partners and portfolio managers to ensure their investments achieve the desired outcomes and return.

Technology & SaaS

FullFunnel helps tech and SaaS companies at all stages achieve growth and maximize their potential by leveraging the best people, platforms, and processes in the industry. Our service suite is comprehensive, yet flexible, and can support a tech company through its entire lifecycle.

Why FullFunnel?

Expertise

With extensive experience in data operations and sales automation, FullFunnel ensures your Clay implementation is optimized for maximum performance.

Support

Enjoy continuous support and regular strategy calls with our dedicated account managers.

Results

Our proven track record shows significant improvements in campaign efficiency and conversion rates for our clients.

Don’t Just Take Our Word For It

Hear from FullFunnel clients about their experiences working with our GTM & RevOps support teams

When your personal name is attached to revenue goals, you have to have the right outside partners by your side. They have to be strategic thinkers, have the technical expertise, bring the right attitude, and combine it all with a business acumen to understand your business and that of your prospects. FullFunnel brings that and more. We are enormously grateful for their partnership, agility, doggedness, and even candor when needed. I know they won’t stop until we reach our goals and everyone is happy.

partnermd
Kristin Richardson Chief Sales & Marketing Officer, PartnerMD

FullFunnel is invaluable in executing campaigns, initiating new concepts, facilitating compliance approvals, and participating as part of Adhesion's marketing team.

Adhesion Wealth
Wendy Whitehurst Head of Marketing, Adhesion Wealth

The FullFunnel team has exceeded expectations and has proven to be a great partner, providing the resources, support, and expertise we needed to hit our growth targets.

Zumba
Lucy Levy VP of Global Acquisition,  Zumba

Working with the FullFunnel team has been great. They are honest, flexible, and motivated and we appreciate the breadth and depth of their team. They’ve elevated our brand and we’ve seen a significant improvement in our Google page ranking. We’ve also realized a gain in the quality of our leads, and a reduction in the length of the sales cycle - which I believe is due to the excellent educational content they have helped us create. I’d recommend any company that is considering hiring a marketing person to first consider FullFunnel.

InvestiQuant
Scott Andrews Co-Founder and CEO, InvestiQuant

I have been impressed with FullFunnel’s ability to quickly learn and acquire the needed acumen to pitch our technical services. FullFunnel was able to accelerate our outreach beyond our existing resources and thus strike the delicate balance between optimized at-scale outreach with the critical aspect of personalized sales.

NTS
Jason Youmazzo Director of Sales Operations, NTS

Partnering with FullFunnel empowered us to streamline and scale our sales operations at GLOBO. As a rapidly growing company, it was crucial to understand our current state and identify the gaps needed to reach our goals. FullFunnel provided a thorough audit and customized a go-forward sales strategy that addressed our Revenue Operations challenges, leading to better organization and efficiency in our team structure and processes. FullFunnel’s training and development efforts have not only elevated our sales skills but have also ensured consistent application of these best practices. Our sales performance has notably improved, putting us on a solid path toward achieving our growth objectives.

Globo
Tyler Robinson Commercial Operations Director

FullFunnel’s Sales Operations team has been exceptional to work with in streamlining our CRM and reporting capabilities. They expertly merged our two HubSpot environments, resulting in a centralized CRM, making data-driven decision-making and performance tracking simpler. Furthermore, they cleaned up our CRM and built insightful custom reports. Thanks to FullFunnel, we now effectively leverage our consolidated data, optimizing ad spend and business growth.

Capturely
Rob Eyler CEO, Capturely

FullFunnel has been amazing to work with. They have helped us build a pipeline, improve our demos, and begin closing deals for our Software as a Service product. They took the time to learn about our product, find the best targets and build good great targets. They really feel like part of our team. I highly recommend them for anyone looking to grow a pipeline. We have been so impressed that we have expanded our work together to serve other business units.

Willdan
Jason Steinbock Director of Business Development, Willdan

Request a Free Consultation

B2B sales organizations are often riddled with waste and bogged down by non-revenue generating activities.

Complete the form to request a free consultation and discover how FullFunnel can enable and empower your sales organization to maximize productivity and drive optimal revenue results.