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For B2B SaaS teams

PLG, sales-led, or both — run them as one motion.

Free-to-paid handoffs that don't leak, expansion pipeline the CS team can actually work, and outbound layered on top — sequenced against product signals, not spray.
Free → paid conversion funnel
Last 30d
Signups
12,480
Activated
4,180
Qualified
640
SQO
142
Closed
38
Handoff SLA
< 5 min
Expansion NRR
118%
Sales-assisted
54%
Sector context

The stack most SaaS teams inherit is not the one they need.

Overlapping tools, PLG data that never reaches sales, and enterprise motion bolted on top. We rebuild the shared spine so every motion works off the same account.
01

PLG-to-sales handoff

Product-qualified signals routed to reps inside five minutes, with the context they need to open the call.
02

Expansion pipeline

Usage, health and champion signals scored so CS calls the right accounts before they churn.
03

Enterprise motion

ABM waves and named-account outbound layered on top of the self-serve funnel — sequenced, not duplicated.
04

Pricing & packaging

The tier that maps to the buyer, and the moment of conversion built into the product flow.
By industry

Other sectors we operate in.

The engagement is scoped to the motion each sector actually runs — not a generic playbook.
Sector →

Professional Services

Partner-led referral engines and long, high-consideration deals.
Sector →

Healthcare & Life Sciences

Compliance-aware outreach and committee-heavy procurement.
Sector →

Financial Services

Regulated messaging, long cycles and referral-driven motions.
Sector →

Private Equity

GTM diligence and post-close revenue lift across the portfolio.
FAQ

Technology & SaaS questions.

Do you replace our RevOps team?
No. We staff the projects that stall — PLG-to-sales, attribution, expansion motion — while your team owns the day-to-day CRM.
We use Salesforce, HubSpot, and a data warehouse. Can you work across all three?
Yes. Certified on both CRMs plus Snowflake / BigQuery / dbt patterns; we treat the warehouse as the source of truth and reconcile down.
How is this different from a Clay agency?
Clay is one tool in the motion. We own signal, sequence, PLG handoff, CRM hygiene and reporting — using Clay, n8n, HubSpot / Salesforce and your product data.
We have not launched sales-led yet. Too early?
Usually the right moment. Standing up outbound before the CRM and product data are wired together costs twice.

One motion, one pipeline.

Show us the product data and the sales motion. We will tell you where they are talking past each other.