Case Studies

ESTHER Penetrates New Markets With FullFunnel's Comprehensive Strategy

ESTHER, a FinTech company who had success in Europe, wanted to penetrate the US market. FullFunnel developed a comprehensive approach that helped them secure new contracts, new partners, and new revenue.

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InvestiQuant Increases High Quality Deals With New Website

InvestiQuant wanted highly qualified, higher-value leads and partnered with FullFunnel to reposition their website to achieve those goals. FullFunnel improved their website in both SEO and conversion optimization. Results include more qualified leads, better page rankings, and a shorter sales cycle.

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FullFunnel Increases Leads 185% for Law Firm

Dempsey, Roberts & Smith, Ltd. is a full-service law firm that was facing challenges with its online presence and advertising efforts. They were using Google Ads, but their conversion rate was low (10%) and their cost per lead far too high. They needed to increase their qualified leads and lower their cost per lead.

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FullFunnel Exceeds Goal By 368% For Willdan

Willdan Group, Inc. (Willdan) is a publicly-traded company that specializes in energy performance. At the time of contacting FullFunnel, Willdan had not yet built a sustainable demand generation program, which was hampering the organization’s ability to scale at a rapid pace. In order to reach the organization’s ambitious revenue goals for 2022, Willdan needed to establish a scalable outbound prospecting strategy supported by best-in-class infrastructure.

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Untappd Overcomes Stagnant Sales With FullFunnel's Help in Sales Operations and Training

Untappd, a prominent B2C application owned by Next Glass, aimed to expand its B2B sales operations but was getting subpar outcomes and unfavorable financial returns. Through a combination of data analysis, sales training, and optimized reporting, FullFunnel helped get their sales program on track with increased productivity and effectiveness.

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FullFunnel Exceeds ROI Target for Zumba

Zumba is the largest branded fitness program in the world, founded in 2001 in Miami, Florida by three Colombian immigrants and since expanded to over 186 countries with millions of students around the world. Given Zumba’s meteoric rise, the company is constantly searching for new instructors to lead an ever-growing population of students.

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FullFunnel Cleans a Cluttered CRM and Standardizes Processes for Utility

Utility's CRM was full of duplicate, missing, and unnecessary information. Our solution included cleaning up the CRM, creating dashboards and reports to track key metrics, and developing and implementing standardized processes so their teams can trust the information in their CRM.

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FullFunnel Helps Client Improve Data Quality

Our client wanted to expand its reach, but their list generation strategy relied on specialty databases that account information that couldn't be found elsewhere, but had outdated or inaccurate contact information. FullFunnel helped improve the data quality, which in turn improves the demand generation program's effectiveness.

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TVP NYC's Website is a Better Experience for Target Audience

TVP partnered with FullFunnel with the goal of increasing demand generation and diversifying demand sources. For their website redesign, FullFunnel found ways to tell the brand's story while keeping content relevant to their Ideal Client Profiles. The result is both visually appealing and effective for their target audience.

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Client Achieves 8x ROI and Closes 1M in Revenue in 4 Months

A client offers a specialized service to restoration mitigation contractors. Their service helps these contractors collect payments from insurance companies by assisting in justifying costs, equipment, and labor to insurance adjusters. They had historically gotten business from organic and peer-to-peer channels but wanted to expand into outbound tactics so they could scale.

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FullFunnel Creates One Source of Truth Amid Multiple CRM Environments

Capturely had two HubSpot environments for their two brands, making things like attribution, forecasting, and pipeline management difficult. They knew that the only way to grow their business and be successful in the marketplace was to start using their data to make more actionable decisions based on which channels were performing better than others, as well as what was influencing their buyers the most during their buyer journey.

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FullFunnel Repositions CreditPoint Website to Generate High-Value Deals

Founded in 2000, CreditPoint Software has pioneered the fintech order-to-cash space with a highly configurable, comprehensive credit management software serving mid-market to enterprise businesses, all the way up to Fortune 50 companies across the globe.

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FullFunnel Helps Client Diversify Lead Generation

What happens when word-of-mouth marketing dries up and you have not created the infrastructure to change directions and kick-start your inbound marketing efforts? That's what this client was facing, and FullFunnel found ways to use existing content to diversify their lead generation and maximize the channels they were already using.

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FullFunnel Generates 1326% ROI For Educational Consulting Company

Our client is a Massachusetts-based educational consulting company that specializes in educational content production for learners K-12, university level, and even adult education services. The organization has been in business for over 100 years due to its passion for pushing the educational envelope. They pride themselves on creating only the highest quality educational content, ranging from learning experience design to course production and management, resulting in highly satisfied clients and students.

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FullFunnel Helps Global Telecommunications Company Drive Over $26M in Qualified Pipeline

FullFunnel was hired to build, deploy, and manage a productive paid digital marketing program across both paid search paid social, and display channels. FullFunnel got to work dissecting the competitive digital environment of the North American telecommunications industry, feeding the digital advertising opportunities and threats to internal ad campaign creators in real-time.

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Adhesion Wealth Validates Outsourced Marketing With FullFunnel

Originally founded in 1999, Adhesion Wealth Advisor Solutions has been a pioneer and industry leader in the creation of integrated, single-source managed account solutions. Their tools help advisors easily provide SMA and UMA portfolios to their clients, bringing increased scale and flexible wealth management solutions to the forefront of their practice. Adhesion Wealth is headquartered in Charlotte, NC, with over $8 billion in assets under management.

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FullFunnel Exceeds Goal By 235% For EdTechnologyFunds

EdTechnologyFunds is a full-service technology consulting services firm specializing in helping K-12 school districts, charter schools, private schools, libraries, and state agencies get funding for technology infrastructures through the FCC’s E-Rate program, which aims to assist schools and libraries in the United States to obtain affordable telecommunications and internet access.

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FullFunnel Grows DAG's Qualified Pipeline by $6M in 14 Months

Data Advantage Group is an industry leader in metadata management and data governance solutions and was recognized by Gartner’s Magic Quadrant as a top challenger in the space. Their MetaCenter® solution helps large enterprises govern their information assets and enable agile data management.

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FullFunnel Builds EVERSTREET A New Brand and Website In Less Than 30 Days

EVERSTREET is a Boston-based retail and restaurant brokerage and advisory firm that helps create thriving retail districts by expanding the pool of retail and restaurant owners active in the field, and helping their small businesses polish their brands. EVERSTREET partners with landlords, tenants, and municipalities to empower local businesses and create amazing retail districts.

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FullFunnel Increases New Client Sign-Up By 240%

DAWA (Disability Advocates For Working Americans) provides assistance with signing up for social security disability insurance, supplemental security income, and support for individuals who have been denied benefits. Individuals using an advocate are 50% more likely to be successful than those that file the paperwork on their own.

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Custom-designed Salesforce.com CRM Gives Power to the Salespeople for AKDO

Working with FullFunnel as their implementation partner, AKDO transformed their sales technology stack to better equip employees with the tools they need to perform day-to-day sales work.

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Kronenberger Rosenfeld: Hitting A Class Action Lawsuit Out Of The Park

Better known as an internet law firm, our client saw an opportunity to take a strong position on a false advertising campaign and convert it into a class action lawsuit, as the number of victims was likely to be significant. Stakes were also very high for claimants, most likely unfairly losing their job and being falsely accused of drug use.

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EnableSoft Achieves Acquisition Goal with FullFunnel

Enablesoft, now owned by Nintex, is a leading robotic process automation (RPA) software company that has spent the last 20 years providing organizations with a faster time-to-value than any other competitor in the market. They made their mark by automating various back-end manual tasks and projects, improving organizations’ operational efficiency ratios and significantly decreasing operational costs.

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FullFunnel Helps NTS Pass Lead Gen Test

Despite a robust client base and status as the 2019 NASA Award Winner, NTS was just scratching the surface of the organization’s potential growth. NTS had a massive internal database of 40,000 existing accounts that could generate net-new business, but lacked the in-house sales team to fully maximize this opportunity. NTS called on FullFunnel to help them tackle this challenge.

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Quantgene Successfully Launches COVID Testing Service With FullFunnel

Quantgene is a leading biotechnology company based out of Santa Monica, California that launched a new testing product due to the emergence of the COVID-19 virus. Unlike other testing solutions on the market, Quantgene offers an end-to-end, fully integrated, turn-key solution that spans an expansive CLIA-certified laboratory network, an on-demand mobile laboratory fleet, expert collection specialists who oversee the sample process, and HIPAA-compliant results.

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FullFunnel Generates over $2 Million in New, Qualified Pipeline from Paid Advertising for CreditPoint Software

CreditPoint Software is an industry leader in credit risk and collections management software. With over $50 billion in trade revenue running through its software and serving users on 5 different continents, CreditPoint is truly a global company, working with companies that range from SMBs to Fortune 50.

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FullFunnel Generates Qualified Demand For PartnerMD Despite Uncertain Market

PartnerMD engaged FullFunnel, a sales and marketing outsourcing company in Boston, to analyze the organization’s sales process and develop an engagement roadmap to accelerate the brand’s revenues for executive physicals. Together, the teams have hit their quarter-over-quarter SQL goals, achieving 100% attainment on an ongoing basis and generating roughly $1.5MM in pipeline across six months of prospecting.

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FullFunnel Helps Bullet Solutions Accelerate Revenue

Bullet Solutions is a company based in Porto, Portugal, that develops scheduling and timetabling software. The company’s leading product ensures the real-time automatic class scheduling for over 100 global Higher Education Institutions.

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FullFunnel Takes Klick Push from Product – Market Fit to Acquisition

Klick Push is revolutionizing how brands connect with their followers and customers. By securing unique music licenses, marketers can curate and add any artist into their ad campaigns without having to deal with the red tape that exists when working with music industry.

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International Client Grows Revenue by 300% in just 10 Months with FullFunnel

Despite some traction in Europe and Asia, this early stage B2B contact and data management solution provider failed to gain traction in the U.S. market. FullFunnel was called in to build and execute a comprehensive go-to market strategy.

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FullFunnel Teams Up With LeanBox to Bring Workplace Food Service Suite to Market

LeanBox improves workplaces through food and beverage culture. LeanBox is changing the way people consume food at the workplace, by not only sourcing and delivering food, but also collecting real-time purchase data and optimizing the food selection based on employee preferences.

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FullFunnel Increases Direct-Brand Opportunities by 145% in Just 4 Months!

Pretio is an advertising technology company based in Victoria, BC with a focus on mobile marketing. With Pretio’s unique ad placement, brands can inject themselves into the paths of consumers during achievement moments within apps and games when users are statistically more likely to convert.

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FullFunnel Drives 34,000 Installs for Health & Fitness Mobile App

Our client wanted to increase mobile app installs, but had low organic website traffic, high costs per install, and no attribution tracking. FullFunnel used a multi-channel approach, redesigned the website, set up tracking and reporting, and more. All these efforts led to over 34,000 app installs at a much lower cost per install than the client was previously achieving.

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FullFunnel helps VOIQ go to market with new product packaging and accelerated demand generation program

VOIQ is an on demand call force that solves a massive pain point for sales and marketing leaders. VOIQ allows you to create and conduct a full scale outbound call campaign in hours not weeks or months.

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FullFunnel Teams Up With IAG to Boost Sales

IAG is the developer of Decipher, an industry standard intellectual property solution enabling companies to better manage and leverage their intellectual property and innovation activities to increase company revenues.

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HotWax Commerce Partners with FullFunnel by Utilizing a Comprehensive Marketing Strategy to Maximize Brand Visibility

HotWax Commerce is a B2B SaaS company that provides distributed order management solutions to retail brands. Their solutions include buy online pick up in store, ship from store, endless aisle, pre-orders, and more to allow retailers to offer buy anywhere, fulfill from anywhere, and return anywhere.

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Company Sees 10X ROI with Digital Marketing

The organization called on FullFunnel to onboard the team onto the HubSpot Marketing and HubSpot Sales platforms, and then build and launch digital demand generation programs that drive leads and ultimately close new clients.

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FullFunnel Helps Zirtual Grow New Revenue by More Than 500%

Zirtual gives you more time to focus on the big picture by taking care of the little details. As a Zirtual client, you get your very own Virtual Assistant (VA) — a smart, highly trained US-based point person who works remotely as your right hand and left brain. You delegate a task and your VA is on it.

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Public Tech Firm Calls on FullFunnel for Channel Partner Program & North American Market Expansion

This European technology firm needed help penetrating the North American market and partnered with FullFunnel to do so. Marketed and sold primarily in Europe, this technology platform required significant product packaging modifications in order to attract North American consumers.

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Constellation Network Penetrates New Market with FullFunnel

Constellation Network (Constellation) is a leading software infrastructure tool for data provenance, integrity, and encryption. Positioned as “The Blockchain for Big Data” their infrastructure validates and secures data pipelines, improving the visibility and quality of datasets so that data scientists can focus their time and energy on their highest-priority work.

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FullFunnel's SDRs Help Restaurant Industry Giant Expand Its Sales Program

In operation for almost 40 years, our client has been committed to enhancing the restaurant industry for both businesses and consumers by combining the best of financial technology, loyalty rewards, and capital funding. The company achieved this goal by partnering with the country’s leading loyalty brands spanning the restaurant, airline, hotel, and retail sectors that have a customer base of more than 20 million members. Our client then provides card-linked offers that support these loyalty programs by driving full-price consumers to restaurants.

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FullFunnel Produces 183 Net-New Closed Won Deals In One Week

Since 2011, our client has continuously evolved to capitalize on the demand for robocalls and, more recently, peer-to-peer (P2P) text messaging to support political campaigns. Our client’s leadership realized that political campaigns were spending significant budgets on robocalls and saw an opportunity to generate substantial revenue and broaden the company’s offerings to services outside of just political consulting. As our client matured as a business, so too did the company’s core solution.

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Variable Compensation

The Changing Landscape of SDR and BDR Compensation

Is variable compensation the key to rewarding and retaining top talent? As a veteran in managing Sales Development Representative (SDR) and Business Development Representative (BDR) roles for almost ...

Matthew Iovanni

Sep 29, 2023

2 minute

Sales

5 Best Practices for Organizing Your Sales Team

Organizing your sales team can be a challenging task, but it is essential for the success of any business. A well-organized sales team structure can lead to increased productivity, higher revenue, ...

Ryan Kelly

Sep 28, 2023

2 minute

Consulting, Lead Scoring

Lead Scoring for SaaS Companies

Lead scoring is a crucial process for SaaS (Software as a Service) product organizations to prioritize and qualify potential customers based on their likelihood to convert and become paying users. ...

Genie Lutz

Sep 21, 2023

3 minute

Customer Success Stories

ESTHER Penetrates New Markets With FullFunnel's Comprehensive Strategy

InvestiQuant Increases High Quality Deals With New Website

FullFunnel Increases Leads 185% for Law Firm

FullFunnel Exceeds Goal By 368% For Willdan

Untappd Overcomes Stagnant Sales With FullFunnel's Help in Sales Operations and Training

FullFunnel Exceeds ROI Target for Zumba

FullFunnel Cleans a Cluttered CRM and Standardizes Processes for Utility

FullFunnel Helps Client Improve Data Quality

TVP NYC's Website is a Better Experience for Target Audience

Client Achieves 8x ROI and Closes 1M in Revenue in 4 Months

FullFunnel Creates One Source of Truth Amid Multiple CRM Environments

FullFunnel Repositions CreditPoint Website to Generate High-Value Deals

FullFunnel Helps Client Diversify Lead Generation

FullFunnel Generates 1326% ROI For Educational Consulting Company

FullFunnel Helps Global Telecommunications Company Drive Over $26M in Qualified Pipeline

Adhesion Wealth Validates Outsourced Marketing With FullFunnel

FullFunnel Exceeds Goal By 235% For EdTechnologyFunds

FullFunnel Grows DAG's Qualified Pipeline by $6M in 14 Months

FullFunnel Builds EVERSTREET A New Brand and Website In Less Than 30 Days

FullFunnel Increases New Client Sign-Up By 240%

Custom-designed Salesforce.com CRM Gives Power to the Salespeople for AKDO

Kronenberger Rosenfeld: Hitting A Class Action Lawsuit Out Of The Park

EnableSoft Achieves Acquisition Goal with FullFunnel

FullFunnel Helps NTS Pass Lead Gen Test

Quantgene Successfully Launches COVID Testing Service With FullFunnel

FullFunnel Generates over $2 Million in New, Qualified Pipeline from Paid Advertising for CreditPoint Software

FullFunnel Generates Qualified Demand For PartnerMD Despite Uncertain Market

FullFunnel Helps Bullet Solutions Accelerate Revenue

FullFunnel Takes Klick Push from Product – Market Fit to Acquisition

International Client Grows Revenue by 300% in just 10 Months with FullFunnel

FullFunnel Teams Up With LeanBox to Bring Workplace Food Service Suite to Market

FullFunnel Increases Direct-Brand Opportunities by 145% in Just 4 Months!

FullFunnel Drives 34,000 Installs for Health & Fitness Mobile App

FullFunnel helps VOIQ go to market with new product packaging and accelerated demand generation program

FullFunnel Teams Up With IAG to Boost Sales

HotWax Commerce Partners with FullFunnel by Utilizing a Comprehensive Marketing Strategy to Maximize Brand Visibility

Company Sees 10X ROI with Digital Marketing

FullFunnel Helps Zirtual Grow New Revenue by More Than 500%

Public Tech Firm Calls on FullFunnel for Channel Partner Program & North American Market Expansion

Constellation Network Penetrates New Market with FullFunnel

FullFunnel's SDRs Help Restaurant Industry Giant Expand Its Sales Program

FullFunnel Produces 183 Net-New Closed Won Deals In One Week

Resources

Sales 3.0 Blog

The Changing Landscape of SDR and BDR Compensation

5 Best Practices for Organizing Your Sales Team

Lead Scoring for SaaS Companies

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