How FullFunnel Partners With Professional Service Organizations

Willdan Group, Inc. (Willdan) is a publicly-traded company that specializes in energy performance. At the time of contacting FullFunnel, Willdan had not yet built a sustainable demand generation program, which was hampering the organization’s ability to scale at a rapid pace. In order to reach the organization’s ambitious revenue goals for 2022, Willdan needed to establish a scalable outbound prospecting strategy supported by best-in-class infrastructure

Despite having a clear vision of the goals and clientele they wanted to obtain from the engagement, SixRedMarbles did not have a clear roadmap for success. They had not utilized many forms of advertising in the past, so they wanted to start small, ensuring their minimal budget would not be overspent. They also did not have a structured CRM system, adding to the difficulty of the lead generation process.

Originally founded in 1999, Adhesion Wealth Advisor Solutions has been a pioneer and industry leader in the creation of integrated, single-source managed account solutions. They hired FullFunnel to increase their marketing capacity, and tasked the team with integrating into their in-house department to help create and deploy numerous industry-specific marketing assets.