Automate Outreach with Clay ActiveCampaign Integration

In the world of modern B2B marketing, speed, accuracy, and personalization make or break your pipeline. Teams who still rely on manual lead transfers or outdated CRM data are wasting precious hours—and opportunities. The Clay ActiveCampaign integration is changing that. By linking Clay’s advanced lead enrichment and workflow capabilities with the automation power of ActiveCampaign, businesses can create fully automated outreach systems that drive conversions with minimal effort.

The integration allows sales and marketing teams to move qualified, enriched leads from Clay directly into ActiveCampaign automations—no spreadsheets, no manual copy-paste. It’s about turning contact data into revenue, faster.

What Makes the Clay + ActiveCampaign Integration So Powerful?

Clay enables users to enrich leads from dozens of data providers in one interface. Once those leads are ready, the ActiveCampaign integration lets you push them straight into a live email sequence. Your workflows become more intelligent—and your team becomes more efficient.

With this native integration, teams can:

• Instantly add leads to ActiveCampaign automations as soon as they’re enriched and qualified in Clay.
• Update contact records across both platforms—like phone numbers, job titles, or LinkedIn URLs—automatically.
• Join ActiveCampaign data with other sources inside Clay for advanced segmentation and targeting.

This means your sales and marketing ops are no longer siloed. Data flows both ways, and it’s always clean, current, and actionable.

Use Cases That Save Hours (and Close More Deals)

Let’s say your team is using Clay to source decision-makers at mid-sized tech companies. With enriched contact details like title, location, and company size, you can trigger an ActiveCampaign automation that sends a hyper-personalized introduction email the moment the record is updated.

Another common use case? Enriching and updating an existing list. After researching a batch of leads in Clay, you can bulk-update their fields in ActiveCampaign—without ever exporting a CSV. This workflow eliminates tedious admin work and ensures that your campaigns use the freshest data available.

Teams also use the integration to combine marketing data across platforms. For instance, you might look up ActiveCampaign contacts inside Clay’s all-in-one data workspace, then join that data with LinkedIn info or custom fields from tools like Apollo or Crunchbase. The result is a richer lead profile that supports smarter, more targeted outreach.

Challenges Solved by Clay’s ActiveCampaign Integration

The biggest pain point in most sales and marketing pipelines? Data sync. It’s common to spend hours cleaning, exporting, and re-uploading spreadsheets between systems. That introduces errors, slows down outreach, and leads to missed opportunities.

With the Clay ActiveCampaign integration:

• No more manual updates. Your leads flow into automations the moment they’re enriched.
• No more stale data. Fields like company size, phone number, and job title stay fresh, keeping your campaigns relevant.
• No more siloed workflows. Sales and marketing teams can rely on a single source of truth for outreach and engagement.

Whether you're targeting SMBs or enterprise buyers, clean and connected data shortens your sales cycle—and gives you more time to close.

How to Set Up Clay + ActiveCampaign (It’s Fast)

Getting started is simple. First, log into Clay and connect your ActiveCampaign account. From there, you can:

1. Pull in contacts from ActiveCampaign and enrich them using Clay’s sources.
2. Push newly researched contacts from Clay into specific ActiveCampaign automations.
3. Automatically update fields like industry, phone, or website using live data providers.

You can explore step-by-step examples of these workflows in Clay’s University documentation.

If you're looking for broader use cases, the Clay Integrations Library has dozens of real-world automations built by high-performing sales teams. You can use these templates to move faster and customize your own pipeline.

The Smart Way to Grow with Clay + ActiveCampaign

The Clay ActiveCampaign integration helps modern go-to-market teams work smarter, not harder. By automating enrichment, syncing contacts in real-time, and triggering campaigns automatically, you stay ahead of your competitors—without hiring more people or buying more tools.

It’s the kind of integration that doesn’t just save time. It makes your data better, your outreach faster, and your conversions stronger.

If your business runs on CRM and campaigns, this is the connection you’ve been waiting for.