Navigating Sales and Marketing Technology with FullFunnel

Your Tech Stack Partner

In today's rapidly evolving digital landscape, sales and marketing departments are overwhelmed with an almost infinite array of software choices. With thousands of platforms offering solutions for everything from CRM and automation to analytics and sales enablement, the challenge isn't just finding a tool—it's finding the right one for your specific needs.

At FullFunnel, we understand the complexity and frustration of navigating this crowded marketplace. That's why we're committed to being more than just a service provider; we are your trusted technology partner. Our team is relentlessly dedicated to researching, reviewing, and trialing the latest tools and platforms, ensuring that we bring the most effective, cutting-edge solutions to our client partners.

Our deep connection with technology isn't just about knowing what's out there—it's about understanding how each tool fits into the broader sales and marketing ecosystem. We stay ahead of industry trends and technological advancements, continually refining our perspective to ensure that you get the most out of your investments.

By partnering with FullFunnel, you're not just getting access to the latest tools; you're gaining a strategic advantage. We sift through the noise, distilling the endless options into a tailored tech stack that drives results. With FullFunnel, you can be confident that your sales and marketing operations are powered by the most honed, effective solutions available—because we never stop looking for ways to optimize your success.

Technology Reviews

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What Problem Does It Solve?

In the oversaturated world of outbound, Clay helps you narrow your targeting lists to levels of specificity that other data providers don't allow for. Additionally, you can utilize Clay's scraping and Chat GPT connection to add another level of personalization to your outbound efforts.

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What Problem Does It Solve? 

Sweep helps Salesforce admins understand a Salesforce environment in a visual way. In just a few minutes you are able to understand how everything in your Salesforce environment is built and how it all connects together.
 
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What Problem Does It Solve? 

Chorus records sales conversations and provides analysis and insights that can help sales reps improve.

It offers analytics and coaching tactics to help upskill reps, and it provides additional data to help understand common objections and other trends.

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What Problem Does It Solve? 

Trellus provides sales teams or individuals with real-time coaching on sales calls. It's a Chrome extension that works with most dialers. It's designed for cold calling and real-time coaching instead of post-call feedback. 

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FullFunnel Technology Partnerships

Clay

Clay is a data orchestration platform that helps sales and marketing teams streamline outbound campaigns by combining data enrichment, AI-powered research, and automated personalized outreach, all while integrating with over 70 tools.

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HubSpot

HubSpot is a comprehensive CRM platform offering tools for marketing, sales, customer service, and content management, designed to help businesses attract, engage, and delight customers through inbound marketing strategies.

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Salesloft

Salesloft is a leading sales engagement platform that helps sales teams automate and optimize their workflows, enabling more personalized and efficient communication with prospects and customers. It integrates seamlessly with CRM systems to enhance the sales process from initial outreach to deal closure.

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Additional Partnerships

 

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Guide to RevOps

FullFunnel has been a Hubspot partner since 2015 and completed thousands of projects inside the Hubspot environment. We developed a guide to HubSpot migration to help you get started.

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Meet the Management Team

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Matthew Iovanni

Managing Partner

Matthew co-founded FullFunnel in the fall of 2015 to help organizations build world class sales and marketing engines. Matthew's previous experience includes essentially every position in a sales and marketing department from SDR, to marketing analyst, to manager, to VP of sales and marketing across organizations ranging from under 10mm in revenue to over 150mm in revenue. Armed with a passion for turnarounds and a relentless requirement for achievement, Matthew brings his straight-talk style of delivery to every aspect of the FullFunnel product. His favorite saying is that in sales and marketing, "2 + 2 does not equal banana" and he believes that all sales and marketing challenges can be explained using sixth-grade math and a spreadsheet. Matthew lives in New Hampshire with his family and two dogs and loves to ski, wakeboard, and operate heavy machinery in his spare time.

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Stephen Barone

COO

Stephen co-founded FullFunnel in 2015 to help organizations build sustainable sales and marketing programs. Bringing years of experience in both the tech and service sectors, he is passionate about operational efficiency and continuous improvement. With both strategic and tactical acumen in a number of business areas, Stephen leads FullFunnel's resource management, objectives & key initiatives, internal business systems, and partnerships. Stephen attended Roger Williams University and majored in Marketing and Management, and was a four year standout on the lacrosse team. He received his Masters of Business Administration from Endicott College. Stephen lives on the North Shore of Massachusetts with his wife and two boys, and is an avid fisherman.
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Luke George

Managing Director, Revenue Operations

"Every day I open the front door of the office and step into dozens of companies in the process of building successful sales and marketing futures."  Luke first walked through the doors of FullFunnel 5 years ago as a sales and marketing analyst with one goal in mind: Experience as many sales and marketing problems as possible. Originally hailing from a start-up background in college, he recognized early on that he know nothing about how companies built the people, process, and platforms used to actually get a company off the ground. Joining FullFunnel, he worked through sales execution work cold calling law firms, marketing projects creating ad campaigns for tech companies, and moved to operations to learn the connective tissue that holds all sales and marketing teams together. From there, he ran FullFunnel audits for two years meeting hundreds of companies in crisis or evolution and found his niche in as many sales and marketing problems as possible. Now he's SVP of Product on FullFunnel, focused on building people, process, and platforms to create the next generation of sales and marketing sucess.
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Genie Lutz

Executive Vice President

Genie attended Rice University. She graduated with a BS in Biology and Business. She was a partner at PWC for many years working in their London office and actually paid a key role in the coming together of the two legacy firms. She is passionate about working with professional services and organizations that are struggling to meet their growth objectives. She loves nothing more than rolling up her sleeves and finding cost-effective solutions. Genie lives in Washington State, and would be happy to take you on a hike to see some of the most beautiful views in the PNW.
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Tyler Williams

Managing Director, Revenue Operations

Tyler attended Brown University where he played basketball for the Bears and recieved a degree in Business, Entrepreneurship, and Organizational Studies. Tyler joined the FullFunnel team in July of 2018 as a Digital Marketing Analyst, before moving on to become a Digital Strategist where Tyler worked for a few years driving marketing strategy and execution for clients of all sizes and industries. Tyler's next step was in the Account Management group where Tyler fell in love with uncovering the connections between targets, messages, and channels to help build go-to-market plans for his portfolio of accounts while focusing on building repeatable ways of scaling demand generation. In 2022 Tyler transitioned to the Director of Sales Consulting, leading the consulting group's effort to help our clients find definitive answers to their most pressing sales and marketing questions. In his spare time Tyler enjoys watching sports, fishing, and cooking.
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Ryan Kelley

Vice President of Client Services

Ryan attended the University of Massachusetts Amherst and graduated with a BS in Sport Management. After 15 years working in various sales and sales leadership roles in the sports and entertainment industry in Boston, Ryan was looking for a new challenge. He joined the FullFunnel team in July of 2021 as a Business Development Manager. Faced with a rapidly expanding staffing operation, Ryan was transitioned to Director of Staffing Operations in September of 2021 where he currently oversees the organization's fully managed outsourced staffing and direct to hire staffing placement service lines. Ryan lives in Connecticut and is still an avid Boston sports fan.
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David Mercurio

Managing Director, Revenue Operations

David graduated from Quinnipiac University, earning a B.S. degree in Marketing and a Master's degree in Business Administration. Eventually, he discovered his passion in the Boston Tech space, working for numerous early-stage startups in both individual contributor and sales leadership roles. It was in these roles that David learned the real value of sales efficiency and robust processes. Now, as the Director of Sales Operations at FullFunnel, David and his team collaborate with diverse clients across multiple industries. They assist not only with the setup and optimization of the clients' sales tech-stack, but also with the overall best practices and processes in sales operations that result in exponential growth over time.
TESTIMONIALS

Hear It From Our Clients

“When your personal name is attached to revenue goals, you have to have the right outside partners by your side. They have to be strategic thinkers, have the technical expertise, bring the right attitude, and combine it all with a business acumen to understand your business and that of your prospects. FullFunnel brings that and more. We are enormously grateful for their partnership, agility, doggedness, and even candor when needed. I know they won’t stop until we reach our goals and everyone is happy.”

Kristin Richardson
Chief Sales & Marketing Officer | PartnerMD

“FullFunnel is invaluable in executing campaigns, initiating new concepts, facilitating compliance approvals, and participating as part of Adhesion's marketing team.”

Wendy Whitehurst
Head of Marketing | Adhesion Wealth

“The FullFunnel team has exceeded expectations and has proven to be a great partner, providing the resources, support, and expertise we needed to hit our growth targets.”

Lucy Levy
VP of Global Acquisition | Zumba

“Working with the FullFunnel team has been great. They are honest, flexible, and motivated and we appreciate the breadth and depth of their team. They’ve elevated our brand and we’ve seen a significant improvement in our Google page ranking. We’ve also realized a gain in the quality of our leads, and a reduction in the length of the sales cycle - which I believe is due to the excellent educational content they have helped us create. I’d recommend any company that is considering hiring a marketing person to first consider FullFunnel.”

Scott Andrews
Co-Founder and CEO | InvestiQuant

“I have been impressed with FullFunnel’s ability to quickly learn and acquire the needed acumen to pitch our technical services. FullFunnel was able to accelerate our outreach beyond our existing resources and thus strike the delicate balance between optimized at-scale outreach with the critical aspect of personalized sales.”

Jason Youmazzo
Director of Sales Operations | NTS

“Partnering with FullFunnel empowered us to streamline and scale our sales operations at GLOBO. As a rapidly growing company, it was crucial to understand our current state and identify the gaps needed to reach our goals. FullFunnel provided a thorough audit and customized a go-forward sales strategy that addressed our Revenue Operations challenges, leading to better organization and efficiency in our team structure and processes. FullFunnel’s training and development efforts have not only elevated our sales skills but have also ensured consistent application of these best practices. Our sales performance has notably improved, putting us on a solid path toward achieving our growth objectives.”

Tyler Robinson
Commercial Operations Director | GLOBO

“FullFunnel’s Sales Operations team has been exceptional to work with in streamlining our CRM and reporting capabilities. They expertly merged our two HubSpot environments, resulting in a centralized CRM, making data-driven decision-making and performance tracking simpler. Furthermore, they cleaned up our CRM and built insightful custom reports. Thanks to FullFunnel, we now effectively leverage our consolidated data, optimizing ad spend and business growth.”

Rob Eyler
CEO | Capturely

“FullFunnel has been amazing to work with. They have helped us build a pipeline, improve our demos, and begin closing deals for our Software as a Service product. They took the time to learn about our product, find the best targets and build good great targets. They really feel like part of our team. I highly recommend them for anyone looking to grow a pipeline. We have been so impressed that we have expanded our work together to serve other business units.”

Jason Steinbock
Director of Business Development | Willdan

Blog

Revenue Operations Resources

Do you want to keep up to date on best practices for revenue operations? Then this is the blog for you! We cover demand generation, pipeline management, customer success, and other hot topics so you can stay competitive in a RevOps landscape.

Why a Revenue Operations Strategy is Your Business's Next Big Move
Why a Revenue Operations Strategy is Your Business's Next Big Move

For CMOs and VPs of Sales at high-growth and mid-market companies, the road to achieving ambitious revenue targets has never been more fraught. Budget reductions, rising customer acquisition costs ...

Matthew Iovanni

Matthew Iovanni

Dec 2, 2024

3 minute

The future of marketing in 2025: What you need to know
The future of marketing in 2025: What you need to know

The marketing landscape is undergoing a seismic shift. The strategies that propelled businesses forward in the past decade are rapidly becoming obsolete, necessitating a fundamental redesign of sales ...

Madison Smith

Madison Smith

Sep 26, 2024

5 minute

Lead Enrichment Tips to Optimize Your DataOps
Lead Enrichment Tips to Optimize Your DataOps

Data is the fuel that powers successful sales and marketing efforts. But what if your current lead information just isn't cutting it? This is where lead enrichment comes in. This process transforms ...

Madison Smith

Madison Smith

Aug 22, 2024

3 minute

Request a Strategy Session

Your RevOps journey starts here.

In your free strategy session, we’ll discuss how FullFunnel can help your firm engineer sales and marketing success and lay the groundwork for growth.