All articles from Genie Lutz
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Automating Account-Based Marketing (ABM) with AI: Tools and Tactics
Unlock AI for ABM with automated ABM workflows and account-based marketing with AI. Explore tools, tactics, and real-world results for B2B teams.
Menu of Use Cases & Workflows with Clay (by Motion)
Clay’s flexibility means it can be applied to many parts of the revenue funnel.
Building a RevOps Structure That Drives Growth
Discover the challenges and benefits of adopting a RevOps structure to unify teams and boost revenue. Learn where to start with this practical guide for 2025
Boosting Your Outbound Sales Strategies in 2025: What Works and Why
How can B2B, SaaS companies bolster their outbound sales strategies in 2025? Try these tips for better qualifying leads and reaching more customers.
How to Build a Best-in-Class RevOps Strategy: A Step-by-Step Guide
Discover how to build best-in-class revOps strategies to align marketing, sales, and customer success, optimize data and technology, and maximize efficiency.
How Do You Measure Sales Rep ROI
How do you determine Sales Rep ROI? In this blog we talk about the best ways to measure BDRs.
