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FullFunnel Blog

Learn from our team of sales and marketing experts.

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Why It’s Impossible to Execute a Sales and Marketing Audit Alone

Taking on a new role as a CRO or VP of Sales is challenging under the best circumstances. In your first 30-90 days, you're likely inheriting a pipeline you didn’t build, working

Matthew Iovanni

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What is Targeted Sales Outreach?

Outbound sales is a difficult and often times unfruitful endeavor for SMBs. Changing the focus to targeted sales outreach increases sales results and maximizes ROI.

Sales vs Business Development

Today we hear the words Sales and Business Development almost interchangeably. However, when it comes to revenue results, one has a much longer lasting effect.
sales-hire

5 Traits to Look for in Sales Hires

The top 20% of your sales team accounts for 80% of your sales. Here's how to ensure you're hiring for the 20% and not just building a farm team.