Sales & Marketing ROI: Benchmarks and Measuring Success
Desiring an appropriate ROI is Corporate Finance 101 in the business world; yet, for sales and marketing programs, a desirable ROI can sometimes be elusive.
1. The Modern Sales Challenge: Overcoming Inefficiency
Modern B2B markets present significant challenges for sales teams. Manual tasks like prospect research can consume nearly
8 Attributes of a High-Performing SDR Team
A high-performing SDR team can set your organization apart from the pack. Here's what a great SDR team looks like.
Why Sales Leaders Need To Spend More Time Coaching Reps
Learn why sales leaders should be spending more time coaching their reps to get the most out of their sales program and talent.
Demand Channel Optimization: When & How to Invest in Demand Channels
Most business leaders understand that they need to invest in demand channels to generate interest, drive leads, and convert customers; however, very few know how and when to invest in demand channels.
How to Conduct an Evaluation of a Sales and Marketing Program
Having conducted sales and marketing program reviews for over 100 organizations, CEO Matt Iovanni provides an in-depth analysis for conducting an evaluation of a sales and marketing program.
4 Tactics for Mastering Your Sales Funnel
An effective sales funnel is crucial to the success of your sales and marketing team. Uncover 4 tactics to help master the sales funnel!
Why Tracking Customer Acquisition Cost Isn’t Just for Startups
Discover why middle-market firms need to be just as fanatical about tracking and optimizing customer acquisition cost (CAC) as their venture-backed peers.
The Power of Social Media Influencers
Collaborate with social media influencers to boost your online presence, gain loyal customers, and diversify your marketing strategy.
Why Sales Team Outsourcing is the Best Way to Reach New International Markets
Ready to grow your business globally? You can’t do it without local knowhow and expertise. Why sales team outsourcing is the right option for international expansion.
5 Digital Marketing Best Practices to Think About Before Your Next Campaign
Not sure where to start with your digital marketing program? These 5 digital marketing best practices will set yourself up for success with your next campaign.
6 mins