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Tech Review: Clay

What Problem Does It Solve?

In the oversaturated world of outbound, Clay helps you narrow your targeting lists to levels of specificity that other data providers don't allow for. Additionally, you can utilize Clay's scraping and Chat GPT connection to add another level of personalization to your outbound efforts.

Who Should Use It?

Any organization running outbound prospecting.

Would We Recommend It?

Yes, this technology will help you to better connect with more specificity of your target market.

Hear What We Thought

Hear what Alyssa Gesek, Director, Outbound Demand Gen has to say about Clay Tech.

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What is Clay?

Combine 50+ data providers, real-time scraping, and AI to send 1-1 personalized campaigns that book more meetings.

Resources

Blog 3.0

How Clay & Workato Fit in a Modern Sales & Marketing Data Stack
How Clay & Workato Fit in a Modern Sales & Marketing Data Stack

As data stacks become more modular, teams often evaluate tools side by side that were never designed to solve the same problem. Clay and Workato are a good example of this. At a glance, both touch ...

Matthew Iovanni

Matthew Iovanni

Jan 13, 2026

4 minute

How Clay, Dynamics 365 & Microsoft Fabric Fit in a Microsoft-Centric Data Stack
How Clay, Dynamics 365 & Microsoft Fabric Fit in a Microsoft-Centric Data Stack

As organizations deepen their investment in Microsoft’s CRM and analytics ecosystem, it’s common to reassess how external data tools fit alongside native platforms. Questions often arise around ...

Matthew Iovanni

Matthew Iovanni

Jan 13, 2026

4 minute

Why Cold Prospecting Doesn’t Belong in Your CRM
Why Cold Prospecting Doesn’t Belong in Your CRM

Let’s break a taboo: your cold outreach program has no business living inside your core CRM.

Matthew Iovanni

Matthew Iovanni

Aug 22, 2025

3 minute

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