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Go-to-Market (GTM) Program Audit & Design

FullFunnel’s GTM Program Audit & Design service provides B2B organizations with the review, remediation, and re-engineering they need to successfully go-to-market.

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FullFunnel’s GTM and RevOps team helps B2B revenue programs reach new heights by thoroughly analyzing, auditing, and redesigning all facets of a go-to-market effort. Our Program Audit & Design phases fully dissect and diagnose the people, process, and platform deployed in an organization’s GTM program and provide recommendations for systematically enhancing each aspect. During FullFunnel’s GTM Audits, B2B revenue leaders will receive comprehensive process flow diagrams, GTM channel recommendations, tech stack design, audience and messaging research, and much more.

Our GTM Audit Methodology

People

FullFunnel will diagnose the functions, departments, and actual individuals involved in a GTM effort, diagnose shortcomings, and provide comprehensive recommendations for the optimal deployment of human capital in a GTM motion.

Process

We’ll dissect all inputs and outputs within a GTM process, including the channels and labor deployed, and produce both current and ideal state process flow diagrams and recommendations for systematically achieving the ideal state.

Platform

Productive GTM efforts require an optimal infrastructure, and our GTM Audit & Design ensures the platform for which a GTM effort is built-upon is optimized for sustainability, scale, and success.

Don’t Just Take Our Word For It

Hear from FullFunnel clients about their experiences working with our GTM & RevOps support teams

When your personal name is attached to revenue goals, you have to have the right outside partners by your side. They have to be strategic thinkers, have the technical expertise, bring the right attitude, and combine it all with a business acumen to understand your business and that of your prospects. FullFunnel brings that and more. We are enormously grateful for their partnership, agility, doggedness, and even candor when needed. I know they won’t stop until we reach our goals and everyone is happy.

partnermd
Kristin Richardson Chief Sales & Marketing Officer, PartnerMD

FullFunnel is invaluable in executing campaigns, initiating new concepts, facilitating compliance approvals, and participating as part of Adhesion's marketing team.

Adhesion Wealth
Wendy Whitehurst Head of Marketing, Adhesion Wealth

The FullFunnel team has exceeded expectations and has proven to be a great partner, providing the resources, support, and expertise we needed to hit our growth targets.

Zumba
Lucy Levy VP of Global Acquisition,  Zumba

Working with the FullFunnel team has been great. They are honest, flexible, and motivated and we appreciate the breadth and depth of their team. They’ve elevated our brand and we’ve seen a significant improvement in our Google page ranking. We’ve also realized a gain in the quality of our leads, and a reduction in the length of the sales cycle - which I believe is due to the excellent educational content they have helped us create. I’d recommend any company that is considering hiring a marketing person to first consider FullFunnel.

InvestiQuant
Scott Andrews Co-Founder and CEO, InvestiQuant

I have been impressed with FullFunnel’s ability to quickly learn and acquire the needed acumen to pitch our technical services. FullFunnel was able to accelerate our outreach beyond our existing resources and thus strike the delicate balance between optimized at-scale outreach with the critical aspect of personalized sales.

NTS
Jason Youmazzo Director of Sales Operations, NTS

Partnering with FullFunnel empowered us to streamline and scale our sales operations at GLOBO. As a rapidly growing company, it was crucial to understand our current state and identify the gaps needed to reach our goals. FullFunnel provided a thorough audit and customized a go-forward sales strategy that addressed our Revenue Operations challenges, leading to better organization and efficiency in our team structure and processes. FullFunnel’s training and development efforts have not only elevated our sales skills but have also ensured consistent application of these best practices. Our sales performance has notably improved, putting us on a solid path toward achieving our growth objectives.

Globo
Tyler Robinson Commercial Operations Director

FullFunnel’s Sales Operations team has been exceptional to work with in streamlining our CRM and reporting capabilities. They expertly merged our two HubSpot environments, resulting in a centralized CRM, making data-driven decision-making and performance tracking simpler. Furthermore, they cleaned up our CRM and built insightful custom reports. Thanks to FullFunnel, we now effectively leverage our consolidated data, optimizing ad spend and business growth.

Capturely
Rob Eyler CEO, Capturely

FullFunnel has been amazing to work with. They have helped us build a pipeline, improve our demos, and begin closing deals for our Software as a Service product. They took the time to learn about our product, find the best targets and build good great targets. They really feel like part of our team. I highly recommend them for anyone looking to grow a pipeline. We have been so impressed that we have expanded our work together to serve other business units.

Willdan
Jason Steinbock Director of Business Development, Willdan

Get Started with a GTM Program Audit

Think you might have an underperforming GTM motion, but not quite sure where to look or how to fix it? FullFunnel’s GTM Audit & Design programs are purpose-built to dissect, diagnose, and design effective GTM motions. Fill out the form to request a free consultation and discover if a GTM Program Audit & Design is the missing piece to your GTM puzzle.