Sales Team Utilization & Planning Service

While AI, automation, and other technology innovations are rapidly evolving the GTM landscape, human capital is still typically one of the largest line items on sales P&Ls. This investment is often riddled with waste; however, B2B organizations that use FullFunnel’s sales team utilization services can ensure that their sales team is properly utilized and that their labor investment is as efficient as possible. We design ideal state team utilization programs, and monitor in real-time based on performance, benchmarks, and financial targets.

Supporting the revenue engines of leading B2B organizations

What to Expect with FullFunnel’s Sales Team Utilization Services

Waste Reduction

You’ve probably heard of the Pareto Principle or 80/20 rule, but hopefully you haven’t accepted it as a necessary evil in your sales program. We work with B2B leaders to reduce the waste in their sales team, and maximize the utilization of the highest performers.

Ideal Team Ratios

Rather than have a standard SDR:AE ratio that we preach like other GTM consultants, we work to gain an intimate understanding of the required activities, capacity, and desired outcomes to design ideal GTM teams that maximize results.

Daily Monitoring

Resource utilization in sales teams is a delicate balance of capacity, activity, pipeline, and targets, and we provide B2B leaders with near real-time monitoring of the core components of their sales system and measure against benchmarks to ensure optimal performance.

When your personal name is attached to revenue goals, you have to have the right outside partners by your side. They have to be strategic thinkers, have the technical expertise, bring the right attitude, and combine it all with a business acumen to understand your business and that of your prospects. FullFunnel brings that and more. We are enormously grateful for their partnership, agility, doggedness, and even candor when needed. I know they won’t stop until we reach our goals and everyone is happy.

Kristin Richardson Chief Sales & Marketing Officer, PartnerMD

FullFunnel is invaluable in executing campaigns, initiating new concepts, facilitating compliance approvals, and participating as part of Adhesion's marketing team.

Wendy Whitehurst Head of Marketing, Adhesion Wealth

The FullFunnel team has exceeded expectations and has proven to be a great partner, providing the resources, support, and expertise we needed to hit our growth targets.

Lucy Levy VP of Global Acquisition, Zumba

Working with the FullFunnel team has been great. They are honest, flexible, and motivated and we appreciate the breadth and depth of their team. They’ve elevated our brand and we’ve seen a significant improvement in our Google page ranking. We’ve also realized a gain in the quality of our leads, and a reduction in the length of the sales cycle - which I believe is due to the excellent educational content they have helped us create. I’d recommend any company that is considering hiring a marketing person to first consider FullFunnel.

Scott Andrews Co-Founder and CEO, InvestiQuant

I have been impressed with FullFunnel’s ability to quickly learn and acquire the needed acumen to pitch our technical services. FullFunnel was able to accelerate our outreach beyond our existing resources and thus strike the delicate balance between optimized at-scale outreach with the critical aspect of personalized sales.

Jason Youmazzo Director of Sales Operations, NTS

Partnering with FullFunnel empowered us to streamline and scale our sales operations at GLOBO. As a rapidly growing company, it was crucial to understand our current state and identify the gaps needed to reach our goals. FullFunnel provided a thorough audit and customized a go-forward sales strategy that addressed our Revenue Operations challenges, leading to better organization and efficiency in our team structure and processes. FullFunnel’s training and development efforts have not only elevated our sales skills but have also ensured consistent application of these best practices. Our sales performance has notably improved, putting us on a solid path toward achieving our growth objectives.

Tyler Robinson Commercial Operations Director

FullFunnel’s Sales Operations team has been exceptional to work with in streamlining our CRM and reporting capabilities. They expertly merged our two HubSpot environments, resulting in a centralized CRM, making data-driven decision-making and performance tracking simpler. Furthermore, they cleaned up our CRM and built insightful custom reports. Thanks to FullFunnel, we now effectively leverage our consolidated data, optimizing ad spend and business growth.

Rob Eyler CEO, Capturely

FullFunnel has been amazing to work with. They have helped us build a pipeline, improve our demos, and begin closing deals for our Software as a Service product. They took the time to learn about our product, find the best targets and build good great targets. They really feel like part of our team. I highly recommend them for anyone looking to grow a pipeline. We have been so impressed that we have expanded our work together to serve other business units.

Jason Steinbock Director of Business Development, Willdan

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Now, more than ever, B2B GTM and sales leaders must have their finger tip on their human capital investment. The days of adding headcount to add revenue are over, and FullFunnel provides solutions and real-time monitoring to help B2B leaders ensure they’re optimizing their sales team utilization and thus maximizing return on human capital investment.