The Challenge
Marketing and sales tools that didn't talk to each other.
Volt needed a marketing hub that gave the marketing team full visibility into demand generation activity, while ensuring a seamless handoff from marketing to sales, with HubSpot aligned to existing Salesforce processes and automations.
The Approach
Implement, integrate, and train the team to use it.
FullFunnel initiated the HubSpot implementation process with a comprehensive session to grasp Volt's existing processes and strategize their integration into HubSpot.
Layer 1
HubSpot marketing hub deployment
Deployed Volt's HubSpot marketing hub, granting the marketing team full access to all demand generation activities within the platform, including a holistic view of pages visited, ads viewed, and forms submitted.
Layer 2
Lead scoring & Salesforce handoff
Introduced lead scoring to assess contacts based on crucial actions taken. Once leads were qualified or met specific score thresholds, they seamlessly transitioned to the sales team in Salesforce.
Layer 3
Team training
Tailored training sessions to empower the marketing team to maximize the new system's potential.