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Your most valuable revenue intelligence is already sitting inside your meetings.

Prism turns conversations with prospects and customers into structured, actionable intelligence — helping revenue teams understand what’s working, what’s at risk, and where to take action.
prism.fullfunnel.co
prism-dashboard
Reads the meeting and CRM platforms you already run
Zoom
Microsoft Teams
Fireflies.ai
HubSpot
Salesforce
Meeting transcripts provide the conversation. CRM data provides the context. Prism combines the two to provide the intelligence.
Three modules

Intelligence across the entire customer lifecycle.

Choose the modules that matter to your revenue organization. Prism applies a purpose-built scoring framework to each type of conversation.

Turn every discovery call into measurable intelligence.

Prism analyzes first-time prospect and discovery meetings to determine whether the right companies are engaging, how prospects are responding, and how effectively reps are running the conversation.

ICP Fit

How closely does the prospect match the customers your organization is best positioned to serve?

Prospect Sentiment

How interested and engaged was the prospect?

Rep Performance

How effectively did the rep execute the discovery conversation?

Optimize discovery-to-pipeline conversion.

Understand why certain meetings convert while others do not. Identify patterns across reps, prospects, ICP segments, messaging, and objections.

prism.fullfunnel.co / discovery
prism-discovery

Know whether opportunities are actually progressing.

CRM stages tell you where an opportunity is supposed to be. Prism analyzes the conversations happening inside those opportunities to show you where they actually stand.

Deal Progression

Are conversations demonstrating meaningful forward movement?

Buyer Engagement

How engaged are the buyers involved in the opportunity?

Rep Performance

Is the rep doing what is necessary to move the opportunity forward?

Identify risk before it shows up in the forecast.

Surface stalled deals, weakening buyer sentiment, missing stakeholders, and inconsistent rep execution earlier — while there is still time to act.

prism.fullfunnel.co / pipeline
prism-pipeline

See the health of your customer relationships through their conversations.

Customer health scores typically rely on usage data, support activity, surveys, or subjective CSM updates. Prism adds another source: what your customers are actually saying.

Relationship Health

Is the customer relationship strengthening, stable, or showing signs of risk?

Customer Sentiment

How does the customer feel about the relationship, product, service, and progress?

CS Performance

How effectively is the customer-facing team managing the relationship?

Find customer risk before the renewal date.

Identify declining sentiment, recurring frustrations, disengagement, and unresolved issues — while also spotting highly engaged customers and potential expansion opportunities.

prism.fullfunnel.co / customer-success
prism-customer-success
How it works

Always listening. Always analyzing. No extra work for your team.

Prism works behind the scenes using the meetings and systems your revenue organization already relies on.

Capture

Prism ingests meeting transcripts from the platforms your teams already use.

Add context

CRM data adds the account, contact, opportunity, and ownership context required to understand each conversation.

Analyze

Prism applies the appropriate scoring framework to every qualifying meeting.

Surface insights

Scores, trends, risks, and opportunities are consolidated across meetings, reps, accounts, and teams.
Why Prism

The value isn’t another meeting summary. It’s seeing the pattern.

Most meeting intelligence stops at the individual call. Prism looks across them. One discovery call tells you what happened with one prospect.
Hundreds of discovery calls can tell you:
ICP

Which parts of your ICP convert most consistently.

Objections

Which objections appear most often.

Reps

Which reps outperform and why.

Messaging

Which messaging resonates.

Drop-off

Where prospects lose interest.

Momentum

Which opportunities are losing momentum.

Churn risk

Which customers are becoming frustrated.

Outcomes

Which behaviors correlate with stronger revenue outcomes.

Prism transforms conversations from an underutilized source of unstructured data into an intelligence layer for the revenue organization.
Pricing

Scale Prism with your revenue organization.

Pricing is based on the number of reps or meeting recorders Prism analyzes and the modules you deploy. Start with one module — or connect all three.
Startup
Up to 10 reps / recorders
Starting at $1,000/month
  • ✓Meeting-level scoring and analysis
  • ✓Team-level insights and reporting
Additional modules +$500/month each
All 3 modules $2,000/month
Request a Demo
Most common
Mid-Market
11–50 reps / recorders
Starting at $2,000/month
  • ✓Meeting-level scoring and analysis
  • ✓Rep and team-level insights
  • ✓Trend and risk analysis
  • ✓Executive reporting
Additional modules +$1,000/month each
All 3 modules $4,000/month
Request a Demo
Enterprise
51–150+ reps / recorders
Starting at $3,500/month
  • ✓Custom scoring frameworks
  • ✓Rep, team, and organizational analysis
  • ✓Cross-module intelligence
  • ✓Executive reporting
  • ✓Enterprise implementation support
Additional modules priced on deployment
All 3 modules from $6,500/month
Talk to us
Every plan includes 1 Prism module, meeting transcript integration, and CRM integration.
More FullFunnel Agents

One managed model. Three intelligence systems.

Prism is part of FullFunnel’s suite of applied AI solutions for B2B revenue teams.

Current

Content creation powered by real-time market intelligence.

Beacon

The guiding light for your GTM program.
FAQ

How Prism works.

Every engagement is tailored to the team and systems you already have. Here are the questions we hear most often.
Is Prism another call recording platform?
No. Prism is designed to analyze the meeting data your organization is already capturing. It can leverage transcripts from platforms including Zoom, Microsoft Teams, and Fireflies rather than requiring your team to adopt another recording workflow.
How is Prism different from AI meeting summaries?

Meeting summaries explain what happened during an individual conversation.

Prism is designed to create structured intelligence across meetings. It applies consistent scoring frameworks, combines conversation data with CRM context, and analyzes patterns across reps, accounts, opportunities, customers, and time periods.

Does Prism replace our CRM?

No. Prism makes your CRM more valuable.

HubSpot or Salesforce provides the structured account, contact, opportunity, and customer data. Prism adds intelligence derived from the actual conversations happening with those prospects and customers.

Can we customize the scoring criteria?
Yes. Prism starts with structured scoring frameworks for Discovery, Pipeline, and Customer Success, which can be adapted to your ICP, sales methodology, customer journey, meeting structure, and business requirements.
Do we need all three modules?
No. Organizations can deploy Discovery, Pipeline, or Customer Success independently. You can start with the area where meeting intelligence can have the largest impact and add additional modules over time.
What counts as a rep or recorder?
A rep or recorder is an individual whose qualifying meetings are analyzed by Prism. This can include sales representatives, account executives, customer success managers, account managers, or other customer-facing team members depending on the modules deployed.
Can Prism show trends over time?
Yes. Prism can identify changes in prospect sentiment, customer sentiment, rep performance, recurring objections, deal progression, relationship health, and other signals across meetings and over time.

Ready to see what your meetings are telling you?

Thirty minutes to see how Prism turns your meetings and CRM data into one honest view of revenue intelligence.