Clay Data Engine: An Always-On Engineer of Record for CRM

The problem

A list is not a capability.

Buying a better list does not escape decay. The only durable fix is a system that maintains itself — and someone accountable for it.

You bought a list, not a capability

A static list depreciates the moment it is delivered. There is no better list that escapes decay.

Vendors profit from the decay

A subscription billed to a decaying asset has no reason to fix it for good. The decay powers the renewal.

Internal teams cannot sustain it

RevOps is understaffed and churns. The overloaded operator leaves and the knowledge walks out with them.

The Engineer of Record model

Outsource a load-bearing function — accountably.

Like a structural engineer of record, we stamp the work, document the system, and stay accountable, leaving you a transferable blueprint you own.

ICP definition & enforcement

Defined once, enforced across every account, contact, and inbound lead.

Always-on monitoring

Job changes, funding, hiring spikes, and tech shifts, tracked continuously.

Dynamic readiness scoring

Every account scored Hot / Warm / Watch / Dormant by live signal.

Continuous data maintenance

Records enriched, stale fields refreshed, new contacts created automatically.

Automated activation

Slack and Teams alerts, CRM tasks, and sequences fired at threshold.

Pricing

One all-in engagement. Fully accountable.

All-in, annual

$58,200/ year

$15K implementation + $3,600/mo, with 10 hours of support included every month.

•60-day stand-up

•Documented blueprint you own

•Ongoing management & support

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What you get

A 60-day stand-up and a documented blueprint you own outright. Backed by 12+ years in production GTM and more than 1,000 B2B organizations served, so the system holds up long after go-live.

12+ yrs

In production GTM

1,000+

B2B orgs served

The 60-day stand-up

From kickoff to a system that runs itself.

A fixed sequence. By week eight the engine is live and moving into ongoing management, with support hours drawing from your monthly pool.

ICP & data model

ICP definition and the data model that enforces it get designed and agreed.

Signal & scoring

Signal sources get wired in and the readiness scoring model is built.

Activation

Activation flows and CRM integration go live across your channels.

Manage

Ongoing management and support hours keep the engine accurate as data ages.

FAQ

How the engine runs.

A standalone, fully managed data engine on FullFunnel infrastructure — distinct from day-to-day Clay administration inside Managed Support.

Ask us directly

How is this different from GTM Data Operations?

GTM Data Operations covers day-to-day hygiene and Clay administration inside a Managed Support engagement. The Clay Enterprise Data Engine is a standalone, fully managed engine with its own 60-day stand-up and accountability model.

What does Engineer of Record actually mean?

Like a structural engineer of record, we stamp the work, document the system, and stay accountable as your data ages — you are left with a transferable blueprint you own.

Do we own the system if we leave?

Yes. The blueprint and configuration are documented and transferable. If we walk away, the engine keeps running.

How fast until it is live?

The engine is stood up in 60 days, then managed every day after with support hours included each month.

Appoint an Engineer of Record for your data.

85% of your CRM is likely waste.