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Find where the motion leaks revenue.

A structured read on your GTM and RevOps, data, stack, and process, with a prioritized plan to fix what is costing you pipeline.

Leak scorecard
severity × impact
Data decay High
Stack config High
Pipeline hygiene Medium
Attribution Medium
Channel mix Low

What a GTM Audit actually is.

A GTM Audit is a fixed-scope diagnostic of how your revenue motion actually runs today: where data decays, where the stack is misconfigured, and where pipeline leaks between the cracks.

 

You get a ranked list of what is costing you the most, with the effort and impact of each fix, so the first sprint goes where it pays back fastest instead of everywhere at once.

What's included

Every leak in the motion identified.

Six areas we pull apart, each scored for severity and paired with the fix that pays back fastest.

Data health audit

Decay rate, duplicate load, and enrichment gaps quantified against your CRM.

Stack configuration review

Where Clay, the CRM, and automation are misconfigured or silently failing.

Pipeline & CRM hygiene

Stage definitions, field discipline, and where records go dark.

Motion & channel analysis

Which channels produce pipeline, which burn spend, and why.

Attribution check

Whether your reporting can actually tie spend to pipeline you can defend.

Prioritized resolution roadmap

Every finding ranked by impact and effort, sequenced into a plan.
How it works

Four moves from access to answers.

A fixed two-to-three week scope. You leave with a scored findings deck and a roadmap you can act on with or without us.

Access

We connect to the CRM, stack, and data to see the motion as it really runs.

Analyze

Data health, config, and pipeline are measured against benchmarks, not opinions.

Score

Every finding is ranked by what it costs you and how hard it is to fix.

Recommend

You get a prioritized roadmap sequencing the fixes that pay back first.
RESULTS

Teams that stopped guessing and started shipping pipeline.

When your personal name is attached to revenue goals, you have to have the right outside partners by your side. They have to be strategic thinkers, have the technical expertise, bring the right attitude, and combine it all with a business acumen to understand your business and that of your prospects. FullFunnel brings that and more.

Kristin Richardson
Chief Sales & Marketing Officer, PartnerMD

FullFunnel is invaluable in executing campaigns, initiating new concepts, facilitating compliance approvals, and participating as part of Adhesion's marketing team.

Wendy Whitehurst
Head of Marketing, Adhesion Wealth

The FullFunnel team has exceeded expectations and has proven to be a great partner, providing the resources, support, and expertise we needed to hit our growth targets.

Lucy Levy
VP of Global Acquisition,  Zumba

Working with the FullFunnel team has been great. They are honest, flexible, and motivated and we appreciate the breadth and depth of their team. They’ve elevated our brand and we’ve seen a significant improvement in our Google page ranking. We’ve also realized a gain in the quality of our leads, and a reduction in the length of the sales cycle - which I believe is due to the excellent educational content they have helped us create. I’d recommend any company that is considering hiring a marketing person to first consider FullFunnel.

Scott Andrews
Co-Founder and CEO, InvestiQuant

I have been impressed with FullFunnel’s ability to quickly learn and acquire the needed acumen to pitch our technical services. FullFunnel was able to accelerate our outreach beyond our existing resources and thus strike the delicate balance between optimized at-scale outreach with the critical aspect of personalized sales.

Jason Youmazzo
Director of Sales Operations, NTS

Partnering with FullFunnel empowered us to streamline and scale our sales operations at GLOBO. As a rapidly growing company, it was crucial to understand our current state and identify the gaps needed to reach our goals. FullFunnel provided a thorough audit and customized a go-forward sales strategy that addressed our Revenue Operations challenges, leading to better organization and efficiency in our team structure and processes.

Tyler Robinson
Commercial Operations Director

Partnering with FullFunnel empowered us to streamline and scale our sales operations at GLOBO. As a rapidly growing company, it was crucial to understand our current state and identify the gaps needed to reach our goals. FullFunnel provided a thorough audit and customized a go-forward sales strategy that addressed our Revenue Operations challenges, leading to better organization and efficiency in our team structure and processes.

Tyler Robinson
Commercial Operations Director

FullFunnel’s Sales Operations team has been exceptional to work with in streamlining our CRM and reporting capabilities. They expertly merged our two HubSpot environments, resulting in a centralized CRM, making data-driven decision-making and performance tracking simpler. Furthermore, they cleaned up our CRM and built insightful custom reports. Thanks to FullFunnel, we now effectively leverage our consolidated data, optimizing ad spend and business growth.

Rob Eyler
CEO, Capturely

FullFunnel has been amazing to work with. They have helped us build a pipeline, improve our demos, and begin closing deals for our Software as a Service product. They took the time to learn about our product, find the best targets and build good great targets. They really feel like part of our team. I highly recommend them for anyone looking to grow a pipeline. We have been so impressed that we have expanded our work together to serve other business units.

Jason Steinbock
Director of Business Development, Willdan
FAQ

How GTM Audits run.

Everything here runs inside a Managed Support engagement, drawing from your tiered pool of hours.
How long does an audit take?
Most audits run two to three weeks from access to findings, depending on the size of your stack and data.
Do we have to act on it with you?
No. The roadmap is yours. Many clients run the first fixes themselves; others expand into GTM Engineering or Data Operations to execute.
What access do you need?
Read access to the CRM, your data tools, and time with whoever owns revenue. We handle the analysis from there.
Is the audit a fixed fee?
It runs inside your Managed Support hours as a fixed-scope engagement, so you know the cost before we start.

Find the leak first.

Thirty minutes is enough to scope an audit and show you where the motion is most likely losing money.