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Numbers the board can defend.

Attribution, dashboards, and analytics that tie every dollar of spend to pipeline and revenue you can actually stand behind.
Revenue dashboard
spend → pipeline
Q1Q2Q3Q4Q5
The service

What Reporting & Analytics actually is.

Reporting & Analytics is the measurement layer that makes the whole motion accountable: agreed definitions, an attribution model, and dashboards built on data you trust.

Most teams have plenty of numbers and no agreement on what they mean. We fix the definitions first, then build the attribution and dashboards, so one number means one thing to everyone.

What's included

One version of the truth, defensible.

Six workstreams that turn scattered metrics into reporting leadership acts on.
Scope reporting & analytics

Metric definitions

Agreed definitions for every core metric, so numbers stop contradicting each other.

Attribution model

A model that ties spend to pipeline and revenue you can defend.

Dashboards

Role-based dashboards built on clean, governed data.

Pipeline analytics

Conversion, velocity, and coverage analyzed, not just displayed.

Data warehouse

A single source that reconciles CRM, marketing, and finance data.

Board reporting

The narrative and numbers leadership takes to the board.
How it works

Four moves to numbers that hold.

A fixed cadence to start, then ongoing reporting. Most clients have trusted core dashboards inside the first sprints.

Define

We agree what every core metric means before building anything.

Model

Attribution and the data model are built to reconcile every source.

Build

Dashboards and analytics are built on clean, governed data.

Report

A fixed reporting cadence feeds decisions and the board.
RESULTS

Teams that stopped guessing and started shipping pipeline.

When your personal name is attached to revenue goals, you have to have the right outside partners by your side. They have to be strategic thinkers, have the technical expertise, bring the right attitude, and combine it all with a business acumen to understand your business and that of your prospects. FullFunnel brings that and more.

Kristin Richardson
Chief Sales & Marketing Officer, PartnerMD

FullFunnel is invaluable in executing campaigns, initiating new concepts, facilitating compliance approvals, and participating as part of Adhesion's marketing team.

Wendy Whitehurst
Head of Marketing, Adhesion Wealth

The FullFunnel team has exceeded expectations and has proven to be a great partner, providing the resources, support, and expertise we needed to hit our growth targets.

Lucy Levy
VP of Global Acquisition,  Zumba

Working with the FullFunnel team has been great. They are honest, flexible, and motivated and we appreciate the breadth and depth of their team. They’ve elevated our brand and we’ve seen a significant improvement in our Google page ranking. We’ve also realized a gain in the quality of our leads, and a reduction in the length of the sales cycle - which I believe is due to the excellent educational content they have helped us create. I’d recommend any company that is considering hiring a marketing person to first consider FullFunnel.

Scott Andrews
Co-Founder and CEO, InvestiQuant

I have been impressed with FullFunnel’s ability to quickly learn and acquire the needed acumen to pitch our technical services. FullFunnel was able to accelerate our outreach beyond our existing resources and thus strike the delicate balance between optimized at-scale outreach with the critical aspect of personalized sales.

Jason Youmazzo
Director of Sales Operations, NTS

Partnering with FullFunnel empowered us to streamline and scale our sales operations at GLOBO. As a rapidly growing company, it was crucial to understand our current state and identify the gaps needed to reach our goals. FullFunnel provided a thorough audit and customized a go-forward sales strategy that addressed our Revenue Operations challenges, leading to better organization and efficiency in our team structure and processes.

Tyler Robinson
Commercial Operations Director

Partnering with FullFunnel empowered us to streamline and scale our sales operations at GLOBO. As a rapidly growing company, it was crucial to understand our current state and identify the gaps needed to reach our goals. FullFunnel provided a thorough audit and customized a go-forward sales strategy that addressed our Revenue Operations challenges, leading to better organization and efficiency in our team structure and processes.

Tyler Robinson
Commercial Operations Director

FullFunnel’s Sales Operations team has been exceptional to work with in streamlining our CRM and reporting capabilities. They expertly merged our two HubSpot environments, resulting in a centralized CRM, making data-driven decision-making and performance tracking simpler. Furthermore, they cleaned up our CRM and built insightful custom reports. Thanks to FullFunnel, we now effectively leverage our consolidated data, optimizing ad spend and business growth.

Rob Eyler
CEO, Capturely

FullFunnel has been amazing to work with. They have helped us build a pipeline, improve our demos, and begin closing deals for our Software as a Service product. They took the time to learn about our product, find the best targets and build good great targets. They really feel like part of our team. I highly recommend them for anyone looking to grow a pipeline. We have been so impressed that we have expanded our work together to serve other business units.

Jason Steinbock
Director of Business Development, Willdan
FAQ

How Reporting & Analytics runs.

Everything here runs inside a Managed Support engagement, drawing from your tiered pool of hours.
Which BI tools do you use?
We build in what you own or recommend a fit, from native CRM dashboards to a warehouse and BI layer when the data warrants it.
Can you fix our attribution?
Yes. We build an attribution model grounded in your motion so spend ties to pipeline, not guesswork.
Why start with definitions?
Because most reporting disputes are definition disputes. Agree the meaning first and the dashboards stop contradicting each other.
Do you build a data warehouse?
When the data warrants it, a warehouse that reconciles CRM, marketing, and finance into one source.

Get numbers you can defend.

Thirty minutes is enough to find where your reporting breaks down and scope the fix.