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Client Success Story — LiquorSplit

From scattered spreadsheets to a fully visible sales pipeline

How FullFunnel migrated LiquorSplit's sales data out of spreadsheets and into a structured HubSpot environment with real pipeline visibility.
Client profile
LiquorSplit
IndustryBeverage / alcohol delivery
AudienceInternal sales & BDR team
ProgramCRM implementation
ChannelsTBD
ToolsHubSpot
DurationTBD
The Challenge

Sales data spread across spreadsheet tabs.

LiquorSplit previously managed all sales-related data, activities, and reporting through a spreadsheet, spanning contact details, prospecting notes, and company information spread across various tabs. This system proved inefficient, prompting the recognition of a pressing need for a more organized and streamlined approach.
The Approach

A full HubSpot implementation, from migration to training.

To address the challenges of the existing system, FullFunnel undertook a comprehensive HubSpot implementation.
Layer 1

Data migration

Seamless migration of LiquorSplit's contact and company data into HubSpot.

Layer 2

Pipeline structure

Established a structured sales pipeline to efficiently track ongoing deals, facilitating smoother workflow management.

Layer 3

Email organization

Organized email templates into categorized folders to ensure systematic opportunity follow-up.

Layer 4

Reporting & training

Configured robust reporting functionality to visualize data and activity, then conducted thorough training sessions to equip the team to maximize the new system.

Why It Works · FullFunnel's Role

Visibility starts with a single source of truth.

FullFunnel migrates scattered sales data into a single, structured CRM before building anything on top of it. This engagement is a proof point: a proper pipeline structure and reporting layer is what turned raw activity data into insight on velocity and conversion rates. The BDR team could finally see what was working, by state and by stage.

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