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Client Success Story — LiquorSplit

From scattered spreadsheets to a fully visible sales pipeline

How FullFunnel migrated LiquorSplit's sales data out of spreadsheets and into a structured HubSpot environment with real pipeline visibility.
LiquorSplit logo
Client profile
LiquorSplit
IndustryBeverage / alcohol delivery
AudienceInternal sales & BDR team
ProgramCRM implementation
ToolsHubSpot
The Company

About LiquorSplit.

LiquorSplit previously managed all sales-related data, activities, and reporting through a spreadsheet, encompassing a wide array of information such as contact details, prospecting notes, and company information spread across various tabs. However, this system proved to be inefficient, prompting the recognition of a pressing need for a more organized and streamlined approach.
The Challenge

Sales data spread across spreadsheet tabs.

LiquorSplit previously managed all sales-related data, activities, and reporting through a spreadsheet, spanning contact details, prospecting notes, and company information spread across various tabs. This system proved inefficient, prompting the recognition of a pressing need for a more organized and streamlined approach.
The Approach

A full HubSpot implementation, from migration to training.

To address the challenges faced with the existing system, we undertook a comprehensive HubSpot implementation. This involved the seamless migration of LiquorSplit's contact and company data into HubSpot. Additionally, we established a structured sales pipeline to efficiently track ongoing deals, facilitating smoother workflow management. To enhance communication and follow-up processes, we organized their email templates into categorized folders, ensuring systematic opportunity follow-up. Furthermore, we configured robust reporting functionalities, empowering the LiquorSplit team to visualize their data and activities effectively. Finally, we conducted thorough training sessions to equip their team with the necessary skills and knowledge to maximize the benefits of their new system.
Layer 1

Data migration

Seamless migration of LiquorSplit's contact and company data into HubSpot.

Layer 2

Pipeline structure

Established a structured sales pipeline to efficiently track ongoing deals, facilitating smoother workflow management.

Layer 3

Email organization

Organized email templates into categorized folders to ensure systematic opportunity follow-up.

Layer 4

Reporting & training

Configured robust reporting functionality to visualize data and activity, then conducted thorough training sessions to equip the team to maximize the new system.

The Results

The results.

Following the successful implementation of HubSpot, the LiquorSplit team now enjoys the benefits of an easily navigable CRM system. This enhanced platform has significantly increased visibility into BDR activities, allowing for a detailed analysis of call outcomes segmented by state, as well as a comprehensive examination of disqualified contacts and the number of unique contacts reached. By diligently tracking activities and deals within HubSpot, the LiquorSplit team has gained invaluable insights into key performance indicators such as pipeline velocity and deal stage conversion rates. This newfound visibility not only streamlines operations but also empowers the team to make informed decisions and optimize their sales strategies effectively.
Why It Works · FullFunnel's Role

Visibility starts with a single source of truth.

FullFunnel migrates scattered sales data into a single, structured CRM before building anything on top of it. This engagement is a proof point: a proper pipeline structure and reporting layer is what turned raw activity data into insight on velocity and conversion rates. The BDR team could finally see what was working, by state and by stage.

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