The Company
Helping organizations unleash the power of their IP.
Innovation Asset Group (IAG) is an award-winning IP management software company headquartered in Oregon's Silicon Forest corridor. IAG's flagship product, Decipher®, helps companies better manage and leverage their intellectual property and innovation activities to increase revenue, spanning invention disclosure, portfolio management, legal spend management, and patent cost estimation.
The Challenge
A great product, but underinvested sales and marketing.
IAG had built an excellent reputation for product and service quality, but had spent the majority of its focus on product development rather than sales and marketing. IAG had hired a series of consultants without seeing much improvement — most told a good story on the way in but couldn't ultimately deliver. The company needed a better approach to segmenting the market and messaging the right people to increase sales.
The Approach
A no-ego audit, then full sales and marketing augmentation.
FullFunnel sat down with IAG at the start of the engagement and conducted a deep dive into the business — the good, the bad, and the ugly.
Layer 1
Thorough audit
A candid investigation of IAG's go-to-market, surfacing issues without avoiding uncomfortable findings.
Layer 2
Focus & findability
Put the focus in the right places to make sure prospects who were already searching for the product could find their way to the website.
Layer 3
Sales & marketing augmentation
Seamlessly onboarded to augment IAG's sales and marketing department, with direct involvement in the sales process.