The blockchain for big data.
Positioned as “The Blockchain for Big Data”, Constellation infrastructure validates and secures data pipelines, improving the visibility and quality of datasets so that data scientists can focus their time and energy on their highest-priority work.
Constellation Network (Constellation) is a leading software infrastructure tool for data provenance, integrity, and encryption. Constellation is not only cryptographically secure, but the company’s platform can easily be integrated with existing systems through an effortless plug-and-play functionality.
A product-first startup with no repeatable way to sell.
Constellation came to FullFunnel in 2019 as an infrastructure startup looking to capture product-market feedback and develop a clearer understanding of its sales cycle. The company did not have a repeatable lead generation model in place, relying instead on ad-hoc, one-to-one cold outreach which generated only a handful of quality conversations with decision-makers.
Having focused on product development as opposed to a sales and marketing strategy, Constellation was also experiencing difficulty in perfecting its value proposition, often using the same messaging across multiple buyer personas. As a result of this approach, the company needed strategic positioning and messaging realignment with a more targeted buyer demographic.
Automated lead generation, paired with messaging realignment.
FullFunnel immediately implemented lead generation strategies to provide Constellation with the product-market feedback it required to drive sales. Using a proprietary sales automation process, FullFunnel introduced a rapid and robust lead generation program that produced unique touch points based on actionable triggers. At a critical point in its life cycle, Constellation benefited from FullFunnel’s sales operations experts, optimized systems, and automated data collection to produce 3x the output of a regular sales employee.
FullFunnel also provided Constellation with consulting services from a messaging standpoint, revising Constellation’s value proposition in order to make it relevant and attractive to decision-makers. This involved buyer persona identification and development, as well as effective market segmentation. By launching several targeted campaigns, FullFunnel was able to generate many substantive conversations and rapidly validate product-market fit.
Sales automation & lead generation
A proprietary sales automation process introduced a rapid, robust lead generation program producing unique touch points based on actionable triggers — optimized systems and automated data collection produced 3x the output of a regular sales employee.
Messaging & positioning
Revised Constellation's value proposition to be relevant and attractive to decision-makers, including buyer persona identification, development, and effective market segmentation.
Targeted campaigns
Launched several targeted campaigns that generated substantive conversations and rapidly validated product-market fit.