A Tier-1 network connecting the Americas to the world.
A lean team, disconnected marketing and sales, and almost no top-of-funnel.
Full-funnel paid media, tied together by lead scoring.
Enter FullFunnel. FullFunnel was hired to build, deploy, and manage a productive paid digital marketing program across both paid search paid social, and display channels. FullFunnel got to work dissecting the competitive digital environment of the North American telecommunications industry, feeding the digital advertising opportunities and threats to internal ad campaign creators in real-time. With the synchronous approach of rapid industry research, live competitive digital environment monitoring, and iterative campaign creation, FullFunnel launched optimized paid search campaigns that more narrowly focused in on unique value propositions. In addition to launching new campaigns, FullFunnel created optimized landing pages that utilized progressive profiling to gather more information on leads and further validate their quality.
Top of the funnel paid social campaigns on LinkedIn and YouTube complemented the bottom of the funnel campaigns on paid search. The top of the funnel campaigns utilized downloadable content offers to consistently generate quality top of the funnel leads. These leads were then nurtured down the funnel using a robust thank you page experience and personalized email nurture flows. Additionally, the sales team was able to pre-qualify many top of the funnel leads as sales ready using information provided from progressive profiling on form fills from nurture campaigns and a lead scoring infrastructure designed by FullFunnel.
FullFunnel also built and launched brand awareness campaigns based off major relevant news events, such as a major competitor no longer offering VPN services to China, and geo-targeted display campaigns that targeted important telecom industry events.
Competitive & industry research
Dissected the competitive digital environment of the North American telecommunications industry, feeding advertising opportunities and threats to internal campaign creators in real time.
Bottom-of-funnel paid search
Optimized paid search campaigns narrowly focused on unique value propositions, paired with optimized landing pages using progressive profiling to validate lead quality.
Top-of-funnel paid social
LinkedIn and YouTube campaigns using downloadable content offers to consistently generate quality top-of-funnel leads, nurtured via a robust thank-you page experience and personalized email flows.
Lead scoring & sales pre-qualification
Progressive profiling from form fills and a lead scoring infrastructure let the sales team pre-qualify many top-of-funnel leads as sales-ready.
News-driven & event-targeted campaigns
Brand awareness campaigns tied to major relevant news events, plus geo-targeted display campaigns around important telecom industry events.