From pen-and-paper notes to a CRM sales teams actually use

The Company

AKDO is a national supplier of luxury tile and stone, sourcing materials from quarries in the Mediterranean. Their product appears in contemporary and classical architecture in businesses and homes across the United States. AKDO operates live showrooms and sales teams in several locations between the greater New York and San Francisco Bay areas, with hundreds of certified tile dealers in between.

The Challenge

AKDO was facing extreme difficulty ensuring their sales team recorded sales activity in their CRM platform. Because the system was slow and difficult to navigate, especially over remote desktop, sales users had resorted to keeping most of their notes on pen and paper, retroactively logging activity and updating records only when they had time. The absence of comprehensive sales tools also prevented efficient follow-up. AKDO's sales opportunities often involve a rigorous decision-making process spanning three to six months with multiple points of contact, and the deal complexity made tracking progress difficult and disrupted expected close timeframes.

The Approach

Working with FullFunnel as their implementation partner, AKDO transformed their sales technology stack to better equip employees with the tools they need for day-to-day sales work — an easier-to-use CRM and outreach platform giving clearer insight into business intelligence, for both sales users and AKDO as an organization.