FullFunnel Repositions InvestiQuant Website For Increased Visibility and High-Value Lead Generation
The Challenge
InvestiQuant partnered with FullFunnel with the goal of repositioning its website for generating highly qualified, higher-value leads. This included increasing brand reach, clarifying messaging, and optimizing for conversions.
InvestiQuant prioritizes integrity in serving clients, and the original website reflected this high degree of authenticity. However, due to the complex nature of autotrading, the former website was not optimized for search engines and did not quickly convey InvestiQuant’s unique value propositions or speak directly to niche audiences.
The Solution
FullFunnel first augmented the homepage design and content for conversion optimization and SEO. Then, FullFunnel augmented additional website pages to improve the pages’ search visibility and user journey.
FullFunnel developed new pages to segment the customer journey by specific ICP and ensure that the content resonates with each audience. By segmenting the audience, InvestiQuant is able to more effectively engage prospects, which is especially important in the complex field of autotrading.
Results
Since launch, InvestiQuant has seen a notable increase in organic search traffic. Before working with FullFunnel, the InvestiQuant website ranked for six keywords (despite all of the highly informative content on the site!). Now, InvestiQuant ranks for 97 keywords and counting.
The client has also noted a significant increase in high-value deals as well as less time spent pre-qualifying leads on the phone because the website clearly explains InvestiQuant’s offering.
Testimonial
"Working with the FullFunnel team has been great. They are honest, flexible, and motivated and we appreciate the breadth and depth of their team. They’ve elevated our brand and we’ve seen a significant improvement in our Google page ranking. We’ve also realized a gain in the quality of our leads, and a reduction in the length of the sales cycle - which I believe is due to the excellent educational content they have helped us create. I’d recommend any company that is considering hiring a marketing person to first consider FullFunnel."
Scott Andrews, Co-Founder and CEO
About the Client
Since 2008, InvestiQuant has armed self-directed investors with institutional quality trading strategies based on statistical edges. InvestiQuant’s AI-driven automated solutions help clients better protect and grow their wealth, hands-free—regardless of the direction of the broader stock market.
Hear It From Our Clients
FullFunnel provided us with the sales and marketing strategies, processes, and experts we needed, and were instrumental to the growth at EnableSoft. Their team became an extension of our team and were invested in our success. I’d recommend FullFunnel to any company interested in scaling their business.
Craig Petersen
COO, Enablesoft
I have been impressed with FullFunnel’s ability to quickly learn and acquire the needed acumen to pitch our technical services. FullFunnel was able to accelerate our outreach beyond our existing resources and thus strike the delicate balance between optimized at-scale outreach with the critical aspect of personalized sales.
Jason Youmazzo
Director of Sales Operations, NTS
When your personal name is attached to revenue goals, you have to have the right outside partners by your side. They have to be strategic thinkers, have the technical expertise, bring the right attitude, and combine it all with a business acumen to understand your business and that of your prospects. FullFunnel brings that and more. We are enormously grateful for their partnership, agility, doggedness, and even candor when needed. I know they won’t stop until we reach our goals and everyone is happy.
Kristin Richardson
Chief Sales & Marketing Officer, PartnerMD
"The FullFunnel team has exceeded expectations and has proven to be a great partner, providing the resources, support, and expertise we needed to hit our growth targets."
Lucy Levy
VP of Global Acquisition, Zumba
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