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FullFunnel helps VOIQ go to market with new product packaging and accelerated demand generation program

Problem

Identifying a vastly underserved market in the outbound calling arena, VOIQ has brought to market one of the most innovative services the sales world has ever seen. It solves the constant struggle that sales managers have with deploying outbound calling campaigns without incurring massive SDR costs. VOIQ leverages its proprietary platform to execute on-demand sales calling campaigns that deliver stunning cost per engagement results. Similarly to many great early stage companies, VOIQ had a go-to-market execution problem. VOIQ had graduated from the most prestigious accelerator program in the world, Y Combinator, and had a very clear idea of what their vision for the product was. What they lacked was a solid sales and marketing infrastructure and demand engine. Enter FullFunnel.

 

Solution

As the project got underway, FullFunnel was able to generate a significant amount of demand and opportunities that moved into a demonstration of the product through various inbound and outbound tactics. A recurring hurdle kept popping up; however, and that was the adoption of the product packaging.

As the project got underway, FullFunnel was able to generate a significant amount of demand and opportunities that moved into a demonstration of the product through various inbound and outbound tactics. A recurring hurdle kept popping up; however, and that was the adoption of the product packaging.

FullFunnel quickly identified the cause of the “blockage” at the bottom of the funnel and worked closely with VOIQ management to re-create the product packaging and offering. By injecting a trial phase with a low cost hurdle, VOIQ was able to get more buyers exposed to their product, and demonstrated solid results. Once a successful trial of the product was executed, the customer would be then sold a subscription of the product in a traditional “good, better, best” format. With this type of subscriptive and recurring revenue, VOIQ can then focus on their cost per opportunity metrics, their trial metrics, and ultimately drive a lower cost of consumer acquisition.

 

Results

Now with a solid product strategy that compliments a best in class demand generation program, VOIQ is poised for exceptional growth… and growing!

By the stats:

  • 60%+ quarter-over-quarter growth in web traffic
  • 200% increase in Marketing Qualified Leads (MQLs)
  • Opportunities generated increased 30%+ quarter-over-quarter
  • 500% growth in new customers acquired

Check out VOIQ’s product here!

About VOIQ

VOIQ is an on demand call force that solves a massive pain point for sales and marketing leaders. VOIQ allows you to create and conduct a full scale outbound call campaign in hours not weeks or months. Pulling from VOIQ’s distributed call force across North America, sales leaders can quickly implement and adjust campaigns from their personalized dashboard within the VOIQ platform.

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“Access to FullFunnel’s complete sales and marketing stack has been invaluable as we have brought the VOIQ product to market.”

Ricardo Garcia-Amaya
CEO VOIQ

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