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HotWax Commerce Partners With FullFunnel To Maximize Brand Visibility

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About HotWax Commerce

HotWax Commerce is a cloud-based Omnichannel Order Management solution that provides retailers with the best return on their inventory by facilitating omnichannel experiences such as same-day Buy Online Pick Up In Store (BOPIS), Buy Online Return In Store (BORIS), Ship From Store, and Pre-Order management.

Background

HotWax Commerce is a cloud-based Omnichannel Order Management solution that provides retailers with the best return on their inventory by facilitating omnichannel experiences such as same-day Buy Online Pick Up In Store (BOPIS), Buy Online Return In Store (BORIS), Ship From Store, and Pre-Order manageme

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Problem

After achieving great success in delivering custom eCommerce projects, HotWax launched a B2B SaaS product in the American market, where it faced entrenched legacy competitors with well-known brand names. HotWax approached FullFunnel to build and run a social media marketing program aimed at increasing the visibility of the HotWax brand and developing a strong network of retailers.

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Solution

FullFunnel worked with HotWax Commerce to develop and execute a comprehensive marketing strategy that included:

  • Paid social campaigns across LinkedIn
  • Search engine optimization
  • Organic social media growth campaigns
  • Podcast recordings and promotion
  • Conversion focused website design and development
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Results

The HotWax and FullFunnel teams are still working together to develop content and create podcasts. As of April 2021, the FullFunnel team has worked with HotWax to create over 15 podcast episodes with retail leaders and specialists. These podcasts and FullFunnel’s work to increase HotWax’s organic social media presencehave turned HotWax Commerce’s CEO into a retail technology personality with a large network of retailers. FullFunnel has empowered the HotWax team to share its expertise in the retail space with a broader audience, gaining credibility and popularity in the US market.

Don’t Just Take Our Word For It

Hear from FullFunnel clients about their experiences working with our GTM & RevOps support teams

When your personal name is attached to revenue goals, you have to have the right outside partners by your side. They have to be strategic thinkers, have the technical expertise, bring the right attitude, and combine it all with a business acumen to understand your business and that of your prospects. FullFunnel brings that and more. We are enormously grateful for their partnership, agility, doggedness, and even candor when needed. I know they won’t stop until we reach our goals and everyone is happy.

partnermd
Kristin Richardson Chief Sales & Marketing Officer, PartnerMD

FullFunnel is invaluable in executing campaigns, initiating new concepts, facilitating compliance approvals, and participating as part of Adhesion's marketing team.

Adhesion Wealth
Wendy Whitehurst Head of Marketing, Adhesion Wealth

The FullFunnel team has exceeded expectations and has proven to be a great partner, providing the resources, support, and expertise we needed to hit our growth targets.

Zumba
Lucy Levy VP of Global Acquisition,  Zumba

Working with the FullFunnel team has been great. They are honest, flexible, and motivated and we appreciate the breadth and depth of their team. They’ve elevated our brand and we’ve seen a significant improvement in our Google page ranking…

InvestiQuant
Scott Andrews Co-Founder and CEO, InvestiQuant

I have been impressed with FullFunnel’s ability to quickly learn and acquire the needed acumen to pitch our technical services…

NTS
Jason Youmazzo Director of Sales Operations, NTS

Partnering with FullFunnel empowered us to streamline and scale our sales operations at GLOBO…

Globo
Tyler Robinson Commercial Operations Director

FullFunnel’s Sales Operations team has been exceptional to work with in streamlining our CRM and reporting capabilities…

Capturely
Rob Eyler CEO, Capturely

FullFunnel has been amazing to work with. They have helped us build a pipeline, improve our demos, and begin closing deals…

Willdan
Jason Steinbock Director of Business Development, Willdan

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