<img alt="" src="https://www.smart-7-innovative.com/802971.png" style="display:none;">
Skip to main content

FullFunnel Generates >$2 MM in Pipeline for CreditPoint

line chart image

About CreditPoint

CreditPoint Software is an industry leader in credit risk and collections management software. With over $50 billion in trade revenue running through its software and serving users on 5 different continents, CreditPoint is truly a global company, working with companies that range from SMBs to Fortune 50.

line chart image

The Challenge

CreditPoint came to FullFunnel in September 2019 with a need to build their sales pipeline and generate demand. Most of CreditPoint’s existing customers came from referrals and word of mouth.

line chart image

The Solution

FullFunnel worked with CreditPoint to develop and execute a comprehensive sales and marketing strategy that included:

  • Value proposition development
  • Paid search campaigns across Google and Bing
  • Paid social campaigns across LinkedIn
  • Paid referral listings on Capterra
  • Landing page design and development
  • Conversion optimization and ongoing management of FullFunnel-created paid advertising campaigns
  • Conversion focused website design and development
  • Fully-managed deal qualification and pipeline management
line chart image

Results

The results of the new demand generation program were impressive:

  • Over $2 million in new, qualified pipeline from paid advertising
  • Over $250,000 in revenue closed already 
  • 23.80x pipeline over ad spend (POAS) from paid search campaigns
  • 14.34x POAS from paid social campaigns
  • 20.61x POAS from paid referral campaigns

The partnership between CreditPoint and FullFunnel proved so successful during the pilot engagement that the two organizations continue to work together to this day.

Don’t Just Take Our Word For It

Hear from FullFunnel clients about their experiences working with our GTM & RevOps support teams

When your personal name is attached to revenue goals, you have to have the right outside partners by your side. They have to be strategic thinkers, have the technical expertise, bring the right attitude, and combine it all with a business acumen to understand your business and that of your prospects. FullFunnel brings that and more. We are enormously grateful for their partnership, agility, doggedness, and even candor when needed. I know they won’t stop until we reach our goals and everyone is happy.

partnermd
Kristin Richardson Chief Sales & Marketing Officer, PartnerMD

FullFunnel is invaluable in executing campaigns, initiating new concepts, facilitating compliance approvals, and participating as part of Adhesion's marketing team.

Adhesion Wealth
Wendy Whitehurst Head of Marketing, Adhesion Wealth

The FullFunnel team has exceeded expectations and has proven to be a great partner, providing the resources, support, and expertise we needed to hit our growth targets.

Zumba
Lucy Levy VP of Global Acquisition,  Zumba

Working with the FullFunnel team has been great. They are honest, flexible, and motivated and we appreciate the breadth and depth of their team. They’ve elevated our brand and we’ve seen a significant improvement in our Google page ranking…

InvestiQuant
Scott Andrews Co-Founder and CEO, InvestiQuant

I have been impressed with FullFunnel’s ability to quickly learn and acquire the needed acumen to pitch our technical services…

NTS
Jason Youmazzo Director of Sales Operations, NTS

Partnering with FullFunnel empowered us to streamline and scale our sales operations at GLOBO…

Globo
Tyler Robinson Commercial Operations Director

FullFunnel’s Sales Operations team has been exceptional to work with in streamlining our CRM and reporting capabilities…

Capturely
Rob Eyler CEO, Capturely

FullFunnel has been amazing to work with. They have helped us build a pipeline, improve our demos, and begin closing deals…

Willdan
Jason Steinbock Director of Business Development, Willdan

Start with a
Free Consultation

Ready to get started solving your GTM
and RevOps challenges?

Complete the form to request a free consultation and discover how FullFunnel can help solve even your toughest revenue related problems.