240% to Goal in the First 30 Days With Clay

The client was targeting auto dealerships, a market that appears straightforward on the surface but is operationally complex to penetrate.

Decision-maker identification is inconsistent. Titles vary widely, ownership structures differ by group, and many dealership rooftops operate semi-independently despite shared branding. Traditional outbound approaches struggled to isolate true economic buyers, resulting in wasted effort, low connect rates, and slow time to first meeting.

The client needed a scalable outbound system that could identify the right dealerships, surface the right contacts, and activate them efficiently across channels without overburdening sales reps.

FullFunnel engineered a Clay-powered outbound motion that connected ICP identification, personalization, and multi-channel execution into a single automated system.

Our work included:

• ICP-First Dealership Identification
  We built a Clay table using firmographic filters, multi-layer enrichment, and role-based logic to isolate only ICP-fit dealerships and surface true decision-makers across fragmented ownership structures.
  
  
• Signal Architecture and Prioritization
  Dealerships were ranked using a signal-based scoring model that evaluated fit and likelihood to engage, ensuring outreach focused on the highest-probability opportunities.
  
  
• Hyper-Personalized Messaging at Scale
  Messaging was tailored within the Clay table to reflect dealership-specific pain points such as operational complexity, margin visibility, and vendor fatigue, using both company-level and individual-level signals.
  
  
• Automated Multi-Channel Execution
  Email outreach was deployed through Instantly, LinkedIn engagement through HeyReach, and teleprospecting through two dedicated outbound reps. Email and LinkedIn activity ran fully automated, warming prospects before calls.
  
  
• Sales-Led Conversations, Not Cold Calls
  By the time reps picked up the phone, prospects had already seen the brand and messaging across channels. This familiarity lifted answer rates and compressed time to first meeting.
  

In the first 30 days, the system significantly outperformed expectations:

• 240% of booked meeting goal achieved in month one
• Faster time to first meeting through pre-warmed prospects
• Fully automated email and LinkedIn execution
• Improved dialing efficiency for outbound reps
• Repeatable architecture ready for expansion

The results demonstrated that combining clean ICP definition, signal-driven personalization, and coordinated multi-channel execution can materially outperform traditional outbound approaches.

Built to Replicate

Beyond the initial performance, the outbound architecture was designed for reuse. The same Clay-powered framework can be applied across additional brands, products, and dealership segments, allowing the client to scale outbound efforts without rebuilding systems from scratch.

This engagement highlights how disciplined RevOps design, paired with automated intelligence, turns complex markets into repeatable pipeline engines.

Schedule a consultation to learn how FullFunnel builds scalable outbound systems that exceed goals and reduce friction across sales teams.