The Challenge
Demand wasn't converting at the bottom of the funnel.
FullFunnel quickly identified the cause of the “blockage” at the bottom of the funnel and worked closely with VOIQ management to re-create the product packaging and offering.
The Approach
A low-cost trial, then a tiered subscription.
By injecting a trial phase with a low cost hurdle, VOIQ was able to get more buyers exposed to their product, demonstrating solid results before asking for a bigger commitment.
Layer 1
Low-cost trial
A trial phase with a low cost hurdle exposed more buyers to the product and let them experience results directly.
Layer 2
Tiered subscription conversion
Once a successful trial was executed, the customer was sold a subscription in a traditional good, better, best format.