The Company
Branded merchandise and fulfillment, for very different buyers.
TVP NYC provides branded merchandise services, eCommerce solutions, and global fulfillment capabilities for businesses across industries — from nonprofit swag to building storefronts for tech businesses. TVP has helped hundreds of businesses meet their goals and achieve growth.
The Challenge
A consultative business, told through a one-size-fits-all website.
Because of the consultative nature of their work, TVP struggled to fully demonstrate the value and specificity of its service offering through a medium as broad as a website. The majority of new business had historically come from referrals, leaving TVP without a diversified way to generate demand.
The Approach
Segment by ICP, then tell the TVP story throughout.
TVP partnered with FullFunnel to increase demand generation and diversify demand sources by repositioning TVP's branding, website, and messaging around each target audience's value proposition. FullFunnel first worked with TVP to gain a better understanding of their ideal client personas.
Layer 1
ICP-segmented customer journey
The new site was designed to segment the customer journey by specific ICP and ensure the content resonates with each audience.
Layer 2
New pages & navigation
FullFunnel expanded the website with new pages and navigation to create a seamless experience for each ICP, breaking down services and segmenting each target industry.
Layer 3
The TVP story, visually told
Visual examples of the unique TVP story were incorporated throughout the site, with SEO elements woven in to increase search visibility within each target audience.