Client Success Story — Simon Law Co.

210 leads in 30 days, at $8.77 per lead

How FullFunnel built targeted landing pages and Reddit/Facebook campaigns for an employment law firm that had always relied on referrals — so successfully they had to scale back spend.

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Client profile

Simon Law Co.

IndustryEmployment law

AudienceEmployees with wage & labor claims

ProgramDigital marketing & lead generation

ChannelsReddit, Facebook, landing pages

DurationLaunched early 2024

Results

Digital marketing launch · first month

210

Leads in a single month

$8.77

Cost per lead

Well below the $75 target

20+

Signed cases to date

The Company

Fighting exclusively for employees, nationwide.

Cleveland-based Simon Law Co. fights exclusively for employees in labor and employment law matters nationwide. Their team focuses on recovering unpaid wages, including overtime, minimum wage, and misclassified contractor claims, taking an aggressive client-centered approach that has recovered over $10 million for clients in complex individual and class-action lawsuits.

The Challenge

A referral-only firm looking to generate its own leads.

Simon Law Co. faced the challenge of expanding its client base in early 2024. While referrals and partnerships with other firms had been their primary source of clients, they aspired to generate leads on their own accord. Given their focus on specific areas of employment law, a more targeted approach was needed to reach the right individuals and convert them into clients.

The Approach

Landing pages built for trust, paired with platform-specific ads.

FullFunnel collaborated with Simon Law to develop a comprehensive digital marketing strategy. This included crafting engaging landing pages specifically designed to inform potential clients about the firm's expertise and specific practice areas. These landing pages housed valuable resources, informative videos, and compelling copy, all geared toward building trust and establishing Simon Law as an authority in the space.

Additionally, FullFunnel launched targeted advertising campaigns across key platforms like Reddit, and Facebook. By utilizing these strategically chosen channels, Simon Law's message reached a relevant audience. To further optimize lead generation, FullFunnel developed captivating ad copy and creative assets that resonated with potential clients and encouraged them to learn more about the firm and their potential cases.

(Pictured right is one of the more successful ads from the Biometric Information Privacy Act campaign)

Layer 1

Practice-specific landing pages

Crafted engaging landing pages designed to inform potential clients about the firm's expertise and specific practice areas, housing resources, informative videos, and compelling copy to build trust and establish authority.

Layer 2

Platform-targeted ads

Launched targeted advertising campaigns across Reddit and Facebook, reaching a relevant audience through strategically chosen channels — including a Biometric Information Privacy Act campaign that proved especially successful.

Layer 3

Creative & copy

Developed captivating ad copy and creative assets that resonated with potential clients and encouraged them to learn more about the firm and their potential cases.

The Results

210 leads generated in a single month, at $8.77 per lead.

The results exceeded expectations. Within a single month, Simon Law received a remarkable 210 leads. The cost per lead was $8.77, well below the initial target of $75. The influx of potential clients proved so overwhelming that Simon Law had to scale back its advertising spend to manage the surge in inquiries. This overwhelming success translated into real-world outcomes, with over 20 signed cases to date – a testament to the effectiveness of our targeted approach. Given the success of this campaign, our team is now actively developing new campaigns to target different areas of employment law.

James Simon said,

“Since the focus at Simon Law is on employment law matters, marketing hasn't always been our main focus. FullFunnel came in and helped us bridge that gap.

Their team developed targeted campaigns for our practice on platforms like Facebook and Reddit, successfully reaching the audience we were looking for. Additionally, they created a handful of new website pages and content that better represents our firm... Read more.

Our work with Simon Law shows the power of a well-defined digital marketing strategy. By focusing on creating informative landing pages, launching targeted ad campaigns on relevant platforms, and crafting engaging copy, FullFunnel was able to help Simon Law generate a significant volume of qualified leads and secure a substantial number of cases. This outcome demonstrates our commitment to exceeding client expectations and helping legal practices achieve their desired growth.

Client Perspective

Since the focus at Simon Law is on employment law matters, marketing hasn't always been our main focus. FullFunnel came in and helped us bridge that gap. Their team developed targeted campaigns for our practice on platforms like Facebook and Reddit, successfully reaching the audience we were looking for. Additionally, they created a handful of new website pages and content that better represents our firm.

James Simon

Simon Law Co.

Why It Works · FullFunnel's Role

Platform choice matters as much as the message.

FullFunnel picks channels where the specific audience already spends time, not just the largest available platform. This engagement is a proof point: Reddit and Facebook, paired with practice-specific landing pages, drove cost per lead to a fraction of the target. The response was strong enough that Simon Law had to scale back spend to manage the volume.

More results

GTM Engineering

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