The Company
Fighting exclusively for employees, nationwide.
Cleveland-based Simon Law Co. fights exclusively for employees in labor and employment law matters nationwide. Their team focuses on recovering unpaid wages, including overtime, minimum wage, and misclassified contractor claims, taking an aggressive client-centered approach that has recovered over $10 million for clients in complex individual and class-action lawsuits.
The Challenge
A referral-only firm looking to generate its own leads.
Simon Law Co. faced the challenge of expanding its client base in early 2024. While referrals and partnerships with other firms had been their primary source of clients, they aspired to generate leads on their own accord. Given their focus on specific areas of employment law, a more targeted approach was needed to reach the right individuals and convert them into clients.
The Approach
Landing pages built for trust, paired with platform-specific ads.
FullFunnel collaborated with Simon Law to develop a comprehensive digital marketing strategy.
Layer 1
Practice-specific landing pages
Crafted engaging landing pages designed to inform potential clients about the firm's expertise and specific practice areas, housing resources, informative videos, and compelling copy to build trust and establish authority.
Layer 2
Platform-targeted ads
Launched targeted advertising campaigns across Reddit and Facebook, reaching a relevant audience through strategically chosen channels — including a Biometric Information Privacy Act campaign that proved especially successful.
Layer 3
Creative & copy
Developed captivating ad copy and creative assets that resonated with potential clients and encouraged them to learn more about the firm and their potential cases.