The Company
Licensed music, without the industry red tape.
Klick Push, Inc. is an advertising technology company that enables marketers to incorporate and distribute digital music content across online marketing initiatives. By securing unique music licenses, Klick Push lets marketers curate and add any artist into their ad campaigns without navigating the usual music-industry red tape — driving exponentially higher engagement and ROI than traditional advertising. Klick Push had raised a small amount of angel funding, attended a Tech Crunch Top 10 accelerator program, and earned several advertising-industry accolades.
The Challenge
A product with Fortune 500 partners, but no repeatable engine.
When FullFunnel teamed up with Klick Push, the company already had a product in market and several Fortune 500 brands partnering with them — but needed help finding product-market fit, scaling, and positioning for a potential acquisition. Klick Push had churned through several salespeople and failed to effectively generate industry awareness, while wanting to implement accountable sales and marketing infrastructure without growing the team or burning through funding.
The Approach
A six-month build across marketing, content, and prospecting.
In just six months, FullFunnel implemented a full stack of demand generation infrastructure.
Layer 1
Guerrilla marketing
Guerrilla marketing videos targeted directly at brand marketers.
Layer 2
Lead generation & prospecting
A lead generation program and scalable prospecting engine, paired with customer nurturing cadences.
Layer 3
Brand voice & thought leadership
A consistent voice across social media, plus a content and thought leadership strategy.