<img alt="" src="https://www.smart-7-innovative.com/802971.png" style="display:none;">
Skip to main content
← All case studies
Client Success Story — Klick Push

From product-market fit to a successful acquisition

How FullFunnel built Klick Push a lead generation and prospecting engine in six months, landing brands like Live Nation and AT&T — and positioning the company for acquisition.
Klick Push, Inc. logo
Client profile
Klick Push, Inc.
IndustryAdvertising technology (music licensing)
AudienceBrand marketers, agencies, Fortune 500
ProgramGTM buildout for acquisition readiness
ChannelsGuerrilla marketing, social, content
Duration6 months
Results
GTM buildout · 6 months
5,000+

Qualified agency & Fortune 500 leads

Generated by the new engine

20%

Of qualified leads converted to meetings

The Company

Licensed music, without the industry red tape.

Klick Push is revolutionizing how brands connect with their followers and customers. By securing unique music licenses, Klick Push allows marketers to curate and add any artist into their ad campaigns without having to deal with the red tape that exists when working with music industry.

Company Name: Klick Push, Inc.

Klick Push, Inc. is an advertising technology that enables marketers to incorporate and distribute digital music content across online marketing initiatives. Klick Push secures unique music licenses that allow marketers to curate and add any artist into their ad campaigns without having to deal with the red tape that exists when working with music industry. As a result, advertising, layered with curated music, has driven exponentially higher engagement and return on marketers’ investment than traditional advertising.

Klick Push raised a small amount of angel funding, attended a Tech Crunch Top 10 accelerator program, and received several accolades from the advertising industry for their innovative solution.

The Challenge

A product with Fortune 500 partners, but no repeatable engine.

When FullFunnel teamed up with Klick Push, they had a product in the marketplace and had several Fortune 500 brands partnering up with them; but, they needed help finding a “product-market fit,” scaling the company, and positioning themselves for a potential acquisition. Before working with FullFunnel, Klick Push had churned out several sales people and failed to effectively generate industry awareness of their company and their product. Furthermore, they wanted to implement an accountable sales and marketing infrastructure while keeping the team size small and the company bootstrapped. This would allow them to be more impactful with their funding.
The Approach

A six-month build across marketing, content, and prospecting.

In just six months, FullFunnel implemented the following....

  • Guerrilla marketing videos targeted at brand marketers
  • A lead generation program
  • Scalable prospecting engine
  • Customer nurturing cadences
  • A voice across social media
  • Content and thought leadership strategy

Layer 1

Guerrilla marketing

Guerrilla marketing videos targeted directly at brand marketers.

Layer 2

Lead generation & prospecting

A lead generation program and scalable prospecting engine, paired with customer nurturing cadences.

Layer 3

Brand voice & thought leadership

A consistent voice across social media, plus a content and thought leadership strategy.

The Results

5,000+ qualified agency & Fortune 500 leads generated by the new engine.

When Klick Push brought on FullFunnel as an extension of its sales and marketing team, they were able to successfully capture a significant amount of market attention and position Klick Push for acquisition!

The results included:

  • Generating 5,000+ qualified agency and Fortune 500 leads
  • Converting 20% of qualified leads into meetings
  • Onboarding major clients such as Live Nation, Zappos, AT&T, and Svedka Vodka
  • Helping to secure additional funding
  • Getting the company successfully acquired!
Due to the great results that Klick Push experienced with FullFunnel, the company that has acquired Klick Push is now also working with FullFunnel!

Why It Works · FullFunnel's Role

A lean team, backed by a full GTM function.

FullFunnel acts as an extension of a lean team's sales and marketing function, without adding headcount. The Klick Push engagement is a proof point: a bootstrapped, small team captured enough market attention to land Fortune 500 clients and position itself for acquisition, all within six months. The results were strong enough that the acquiring company chose to keep working with FullFunnel too.

Want a number like these on your funnel?

Bring us your current motion. We will tell you which lever moves first and what it takes.
Request a consultation