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Client Success Story — InvestiQuant

From 6 ranked keywords to 97, and a shorter sales cycle

How FullFunnel repositioned InvestiQuant's website to explain complex autotrading clearly to each segmented audience — boosting organic reach and deal quality.
InvestiQuant logo
Client profile
InvestiQuant
IndustryAutomated trading / fintech
AudienceSelf-directed investors (segmented by ICP)
ProgramWebsite repositioning & SEO
ChannelsOrganic search, website
The Company

Institutional-quality trading strategies for self-directed investors.

Since 2008, InvestiQuant has armed self-directed investors with institutional-quality trading strategies based on statistical edges. InvestiQuant's AI-driven automated solutions help clients better protect and grow their wealth hands-free, regardless of the direction of the broader stock market.
The Challenge

An honest website that didn't convert.

InvestiQuant partnered with FullFunnel with the goal of repositioning its website for generating highly qualified, higher-value leads. This included increasing brand reach, clarifying messaging, and optimizing for conversions. 

InvestiQuant prioritizes integrity in serving clients, and the original website reflected this high degree of authenticity. However, due to the complex nature of autotrading, the former website was not optimized for search engines and did not quickly convey InvestiQuant’s unique value propositions or speak directly to niche audiences. 

The Approach

Conversion-focused design, segmented by ICP.

FullFunnel first augmented the homepage design and content for conversion optimization and SEO. Then, FullFunnel augmented additional website pages to improve the pages’ search visibility and user journey. 

FullFunnel developed new pages to segment the customer journey by specific ICP and ensure that the content resonates with each audience. By segmenting the audience, InvestiQuant is able to more effectively engage prospects, which is especially important in the complex field of autotrading. 

Layer 1

Homepage optimization

Augmented the homepage design and content for conversion optimization and SEO.

Layer 2

Site-wide search visibility

Improved additional website pages' search visibility and user journey.

Layer 3

ICP-segmented pages

Developed new pages to segment the customer journey by specific ICP, ensuring content resonates with each audience — especially important in the complex field of autotrading.

The Results

97 keywords ranked for and counting, up from just 6 before the engagement.

Since launch, InvestiQuant has seen a notable increase in organic search traffic. Before working with FullFunnel, the InvestiQuant website ranked for six keywords (despite all of the highly informative content on the site!). Now, InvestiQuant ranks for 97 keywords and counting. 

The client has also noted a significant increase in high-value deals as well as less time spent pre-qualifying leads on the phone because the website clearly explains InvestiQuant’s offering.

Client Perspective
Working with the FullFunnel team has been great. They are honest, flexible, and motivated and we appreciate the breadth and depth of their team. They've elevated our brand and we've seen a significant improvement in our Google page ranking. We've also realized a gain in the quality of our leads, and a reduction in the length of the sales cycle, which I believe is due to the excellent educational content they have helped us create.
SA
Scott Andrews
Co-Founder and CEO, InvestiQuant
Why It Works · FullFunnel's Role

Complex products need segmented explanation, not more copy.

FullFunnel rebuilds websites for complex products around clarity for each specific buyer segment. This engagement is a proof point: segmenting by ICP is what let InvestiQuant's autotrading story land with each niche audience, not just broaden the message. That clarity shows up in both the keyword count and the shorter sales cycle.

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