The Company
Institutional-quality trading strategies for self-directed investors.
Since 2008, InvestiQuant has armed self-directed investors with institutional-quality trading strategies based on statistical edges. InvestiQuant's AI-driven automated solutions help clients better protect and grow their wealth hands-free, regardless of the direction of the broader stock market.
The Challenge
An honest website that didn't convert.
InvestiQuant partnered with FullFunnel to reposition its website for generating highly qualified, higher-value leads — increasing brand reach, clarifying messaging, and optimizing for conversions. Due to the complex nature of autotrading, the former website was not optimized for search engines and did not quickly convey InvestiQuant's unique value propositions or speak directly to niche audiences.
The Approach
Conversion-focused design, segmented by ICP.
FullFunnel first augmented the homepage design and content for conversion optimization and SEO, then extended that work across additional pages.
Layer 1
Homepage optimization
Augmented the homepage design and content for conversion optimization and SEO.
Layer 2
Site-wide search visibility
Improved additional website pages' search visibility and user journey.
Layer 3
ICP-segmented pages
Developed new pages to segment the customer journey by specific ICP, ensuring content resonates with each audience — especially important in the complex field of autotrading.