The Company
Omnichannel order management for retailers.
HotWax Commerce is a cloud-based Omnichannel Order Management solution that gives retailers the best return on their inventory through experiences like same-day Buy Online Pick Up In Store (BOPIS), Buy Online Return In Store (BORIS), Ship From Store, and Pre-Order management.
The Challenge
Standing out against entrenched, well-known competitors.
After achieving success delivering custom eCommerce projects, HotWax launched a B2B SaaS product in the American market, where it faced entrenched legacy competitors with well-known brand names. HotWax approached FullFunnel to build and run a social media marketing program aimed at increasing brand visibility and developing a strong network of retailers.
The Approach
A comprehensive, multi-channel marketing program.
FullFunnel worked with HotWax Commerce to develop and execute a marketing strategy across five channels.
Channel 1
Paid social
Paid social campaigns run across LinkedIn to reach retail decision-makers.
Channel 2
Search engine optimization
SEO work to build organic discoverability for the HotWax brand.
Channel 3
Organic social growth
Organic social media growth campaigns to build an engaged retailer following.
Channel 4
Podcast production
Podcast recordings and promotion featuring retail leaders and specialists.
Channel 5
Website design & development
Conversion-focused website design and development.