The Challenge
Google Ads spend without qualified return.
Dempsey, Roberts & Smith, Ltd. is a full-service law firm that was facing challenges with its online presence and advertising efforts, particularly with Google Ads. The firm's previous provider was producing a handful of calls each month, but only a small fraction of those leads were qualified potential new clients. Before working with FullFunnel, the firm was spending $4,000 per month on Google Ads and receiving an average of 10 leads, at a cost per lead of $400 and a lead conversion rate of only 10%. The firm needed to revamp its Google Ads campaigns to increase the number of potential cases attorneys were reviewing each month, while also driving down cost per lead and cost per client.
The Approach
A narrower, more relevant paid search and trust-building website.
FullFunnel worked with law firm stakeholders to revamp its digital marketing efforts.
Layer 1
Google Ads overhaul
A more narrow keyword set, more relevant text and display ads, and improved campaign structure and landing pages.
Layer 2
Social media presence
Increased presence on social media to complement paid search efforts.
Layer 3
Website trust changes
Changes to the website that increased prospective clients' trust in the firm.