185% more leads for a law firm stuck on underperforming Google Ads

Dempsey, Roberts & Smith, Ltd. is a full-service law firm facing challenges with its online presence and advertising efforts, particularly with Google Ads. The firm's previous provider was producing a handful of calls each month, but only a small fraction of those leads were qualified potential new clients. This resulted in wasted time and resources for the firm's busy office team. The firm needed to revamp its Google Ads campaigns to increase the number of potential cases the attorneys were reviewing each month. 

While the client has seen success from leads flowing through inbound channels, they needed to focus on driving more volume while simultaneously driving down cost per lead and cost per client coming from Google Ads. They engaged FullFunnel to improve their Google Ads strategy and inbound funnel.

Before working with FullFunnel, the firm was spending $4,000 per month on Google Ads and receiving an average of 10 leads. The cost per lead was $400, and the lead conversion rate was only 10%. With only 1 out of 10 leads resulting in a potential case, Google Ads was not driving efficiency through the funnel. The firm needed to improve its Google Ads campaigns to increase the number of qualified leads and reduce the cost per lead.

FullFunnel worked with law firm stakeholders to revamp its digital marketing efforts, including a more narrow keyword set, more relevant text and display ads, and improved campaign structure and landing pages.

In addition to work in Google Ads, FullFunnel also increased their presence on social media and made changes to their website that increased prospective clients' trust in the firm.