The Company
Advocacy that doubles a claimant's odds.
Disability Advocates For Working Americans (DAWA) provides assistance with signing up for social security disability insurance and supplemental security income, and support for individuals who have been denied benefits. Individuals using an advocate are 50% more likely to be successful than those who file the paperwork on their own.
The Challenge
Paying for leads that mostly didn't convert.
The marketplace is saturated with service providers, most offering nationwide services. DAWA relied on paying for a pre-qualified leads list at just over $20 per lead, with a conversion rate of only 7%. Only a small portion of conversions led to successful cases, and the firm only received payment for successful outcomes months later — leaving little room for error at a low profit margin per case.
The Approach
Targeted campaigns for a non-homogenous audience.
Recognizing that a nationwide audience is not homogenous, FullFunnel created several specific and targeted paid campaigns based on a variety of audience segments, rather than relying on a single generic lead source.
Approach
Segmented paid campaigns
Multiple targeted paid campaigns built around distinct audience segments, replacing the one-size-fits-all pre-qualified leads list.