Advocacy that doubles a claimant's odds.
Disability Advocates For Working Americans (DAWA) provides assistance with signing up for social security disability insurance, and supplemental security income, and support for individuals who have been denied benefits. Individuals using an advocate are 50% more likely to be successful than those that file the paperwork on their own.
Disability Advocates For Working Americans (DAWA) provides assistance with signing up for social security disability insurance, and supplemental security income, and support for individuals who have been denied benefits. Individuals using an advocate are 50% more likely to be successful than those that file the paperwork on their own. The marketplace is saturated with service providers, most of whom provide nationwide services. DAWA was reliant on paying for a pre-qualified leads list, at a cost of just over $20 per lead and a low conversion rate on those leads of 7%. Only a small portion of conversions led to successful cases. The firm only received payment for successful outcomes months later.
Paying for leads that mostly didn't convert.
Targeted campaigns for a non-homogenous audience.
The key to success in this case was to:
- identify audiences that self-identify and then
- engage directly with each audience - simple language, compelling message
- Geography,
- Income level, and
- Percentage of population in certain age brackets.
Each campaign was aggressively monitored doubling down on keywords and actions that successfully converted and removing elements that did not lead to successful conversions. We analyzed new form submissions, listened to recorded intake calls to further understand and finetune the campaigns, and reviewed daily signups by running reports from their intake system.
Segmented paid campaigns
Multiple targeted paid campaigns built around distinct audience segments, replacing the one-size-fits-all pre-qualified leads list.