A Gartner-recognized leader in data governance.
Data Advantage Group™ is a leading provider of enterprise metadata management and data governance solutions. Our MetaCenter® platform enables organizations to govern their information assets while lowering costs, improving agility and reducing operational risks.
Data Advantage Group is an industry leader in metadata management and data governance solutions and was recognized by Gartner’s Magic Quadrant as a top challenger in the space. Their MetaCenter® solution helps large enterprises govern their information assets and enable agile data management.
A strong product, with limited in-house sales resources.
A full sales program, built from the ground up.
FullFunnel worked with Data Advantage Group to develop and execute an effective sales strategy that included:
- Buyer Persona identification and build out
- Conversion focused website design and development
- Sales process definition and execution
- CRM implementation
- Phone, email, and social media prospecting
- Qualification of opportunities
- Paid search campaign landing page development, conversion optimization, and ongoing management
- Event promotions and support
Foundations
Buyer persona identification and build-out, conversion-focused website design and development, and CRM implementation.
Sales process
Sales process definition and execution, plus qualification of opportunities as they entered the pipeline.
Multi-channel prospecting
Phone, email, and social media prospecting run in parallel to fill the pipeline.
Paid search & events
Paid search campaign landing page development, conversion optimization, and ongoing management, plus event promotion and support.