The Company
A Gartner-recognized leader in data governance.
Data Advantage Group is an industry leader in metadata management and data governance solutions, recognized by Gartner's Magic Quadrant as a top challenger in the space. Their MetaCenter® solution helps large enterprises govern their information assets and enable agile data management.
The Challenge
A strong product, with limited in-house sales resources.
Data Advantage Group came to FullFunnel in August 2015 needing to build their sales pipeline, with limited in-house sales resources for lead generation, prospecting, outreach, and follow-up.
The Approach
A full sales program, built from the ground up.
FullFunnel worked with Data Advantage Group to develop and execute an effective sales strategy spanning persona, website, process, and multi-channel prospecting.
Layer 1
Foundations
Buyer persona identification and build-out, conversion-focused website design and development, and CRM implementation.
Layer 2
Sales process
Sales process definition and execution, plus qualification of opportunities as they entered the pipeline.
Layer 3
Multi-channel prospecting
Phone, email, and social media prospecting run in parallel to fill the pipeline.
Layer 4
Paid search & events
Paid search campaign landing page development, conversion optimization, and ongoing management, plus event promotion and support.