The Company
Credit risk software for SMBs through Fortune 50.
CreditPoint Software is an industry leader in credit risk and collections management software. With over $50 billion in trade revenue running through its software and users on 5 continents, CreditPoint is a genuinely global company working with businesses from SMBs to Fortune 50.
The Challenge
A healthy business, entirely dependent on word of mouth.
CreditPoint came to FullFunnel in September 2019 needing to build a sales pipeline and generate demand. Most of CreditPoint's existing customers came from referrals and word of mouth — a strong signal of product quality, but not a scalable demand engine.
The Approach
A full-funnel paid program across every relevant channel.
FullFunnel worked with CreditPoint to develop and execute a comprehensive sales and marketing strategy.
Layer 1
Value proposition & creative
Value proposition development, conversion-focused website design and development, and landing page design.
Layer 2
Multi-channel paid media
Paid search campaigns across Google and Bing, paid social across LinkedIn, and paid referral listings on Capterra.
Layer 3
Ongoing optimization
Conversion optimization and ongoing management of every FullFunnel-created paid advertising campaign.
Layer 4
Pipeline management
Fully-managed deal qualification and pipeline management once leads entered the funnel.