A B2B data provider with steady sales, but a stalled US push.
This client is an early stage B2B contact and data management solution provider located in Europe.
This European-based client was a relatively new entrant to the B2B contact and data management industry, and had hopes of growing and scaling quickly. The business serves sales and marketing leaders and business owners by providing high value, ultra-targeted lists of B2B prospects.
A transactional product with no recurring revenue.
Repackage the product, then build the funnel to sell it.
FullFunnel was called upon to rectify the business challenges that the client faced. Not only did the FullFunnel team tackle the sales and marketing infrastructure deficiencies, but they went to work restructuring the product offering and packaging to make it more saleable for the sales team, and more easily consumed by the target audience. This took shape in the form of a new tiered subscription plan that not only better served the end customer, but also allowed the organization to build a recurring revenue stream.
The structural changes were just the beginning, however. Next, FullFunnel built and deployed an integrated digital marketing program that consisted of organic search, paid search, content marketing, and email automation, and was able to generate leads and opportunities at a financially scalable rate. In addition to the demand generation program, FullFunnel also took ownership over the qualification and close functions, resulting in a truly outsourced, full funnel solution.
Product repackaging
A new tiered subscription plan that better served the end customer and allowed the organization to build a recurring revenue stream.
Integrated digital marketing
An integrated program of organic search, paid search, content marketing, and email automation, generating leads and opportunities at a financially scalable rate.
Full-funnel ownership
FullFunnel took ownership over the qualification and close functions, resulting in a truly outsourced, full-funnel solution.