Client Success Story — Confidential

1,326% ROI for a 100-year-old educational consulting company

How a disciplined, single-channel Google Search Ads program produced a steady pipeline of qualified opportunities for a Massachusetts educational content company.

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Client profile

A 100-year-old Massachusetts educational consulting company

IndustryEducational consulting

AudienceK-12, university & adult education buyers

ProgramPaid search demand generation

ChannelsGoogle Search Ads (single-channel)

ToolsGoogle Ads

Duration4 months (early 2022)

Results

Paid search program · 4 months

1,326%

Return on ad spend

Over the 4-month engagement

Average leads per month

From a single Google Search Ads channel

$75K+

Directly attributable client work

Generated in 4 months

The Company

A century of educational content, without a lead engine.

The client is a Massachusetts-based educational consulting company that specializes in educational content production for learners from K-12 through university and adult education. The organization has been in business for over 100 years, priding itself on the highest quality educational content, from learning experience design to course production and management.

The Challenge

A competitive, high-stakes channel with no room for waste.

Despite having a clear vision of the goals and clientele they wanted to obtain from the engagement, the client did not have a clear roadmap for success. They had not utilized many forms of advertising in the past, so they wanted to start small, ensuring their minimal budget would not be overspent. Due to the minimal past advertising, the client did not have a structured CRM system, adding to the difficulty of the lead generation process.

The Approach

Constant maintenance on a single, well-tuned channel.

Knowing they had high-demand services with decades of experience, they looked to increase their client portfolio and brand awareness. This resulted in a partnership with FullFunnel, a full-service team of marketing and sales professionals with the goal of helping companies increase their client acquisition rates while supercharging their marketing efforts.

Creating an intensive marketing strategy required extensive competitor research to determine the strategies used by industry leaders in the educational consulting sector. Utilizing this research, FullFunnel was able to devise a performance-based plan focused on obtaining a high ROA due to budgetary and time restrictions.

Focus

Google Search Ads

Multiple ongoing changes to optimize ad copy, landing pages, bidding strategy, and adaptation to Google algorithm changes, with continuous monitoring of website visits to keep every session of the engagement productive.

The Results

1,326% return on ad spend from a single-channel Google Search Ads program.

To ensure all of the available resources were utilized to the client’s advantage, FullFunnel took a one-channel approach; Google Search Ads. Due to the competitive nature of the educational consulting industry, FullFunnel employees were tasked with constant maintenance and research to ensure that every dollar spent was beneficial to the client.

The team made multiple changes to optimize ad copy, landing pages, bidding strategy, Google algorithms, and even monitored website visits to ensure every second of the engagement was productive. This resulted in an average of over 8 leads per month, with a well-oiled pipeline that converted at least 3 of these into quality opportunities every month.

FullFunnel began working with this client in early 2022, and over the course of our four-month engagement has produced:

More than $75,000 in directly attributable client work.
A return on ad spend (ROAS) of 13x. Meaning for every dollar spent, the firm has made $13.
A reduction in the client's cost per sales accepted lead (CPSAL) by at least 10% per month.
Google Ad Campaigns that average 4 times the industry benchmark conversion rate.

Why It Works · FullFunnel's Role

Depth on one channel beats breadth across many.

FullFunnel doesn't default to multi-channel spend when a single channel is where the buyer already is. This engagement is a proof point: constant, hands-on optimization of one Google Search Ads account outperformed a broader, thinner approach. A well-oiled single channel converted consistently, month over month.

More results

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