The Company
A century of educational content, without a lead engine.
The client is a Massachusetts-based educational consulting company that specializes in educational content production for learners from K-12 through university and adult education. The organization has been in business for over 100 years, priding itself on the highest quality educational content, from learning experience design to course production and management.
The Challenge
A competitive, high-stakes channel with no room for waste.
The educational consulting industry is competitive, and every advertising dollar needed to work hard. FullFunnel took a deliberately narrow, one-channel approach — Google Search Ads — rather than spreading spend across multiple platforms.
The Approach
Constant maintenance on a single, well-tuned channel.
FullFunnel employees were tasked with constant maintenance and research to ensure every dollar spent benefited the client.
Focus
Google Search Ads
Multiple ongoing changes to optimize ad copy, landing pages, bidding strategy, and adaptation to Google algorithm changes, with continuous monitoring of website visits to keep every session of the engagement productive.