A market that looks simple but isn't.
A Clay-powered outbound motion, end to end.
FullFunnel engineered a Clay-powered outbound motion that connected ICP identification, personalization, and multi-channel execution into a single automated system.
Our work included:
- ICP-First Dealership Identification
We built a Clay table using firmographic filters, multi-layer enrichment, and role-based logic to isolate only ICP-fit dealerships and surface true decision-makers across fragmented ownership structures. - Signal Architecture and Prioritization
Dealerships were ranked using a signal-based scoring model that evaluated fit and likelihood to engage, ensuring outreach focused on the highest-probability opportunities. - Hyper-Personalized Messaging at Scale
Messaging was tailored within the Clay table to reflect dealership-specific pain points such as operational complexity, margin visibility, and vendor fatigue, using both company-level and individual-level signals. - Automated Multi-Channel Execution
Email outreach was deployed through Instantly, LinkedIn engagement through HeyReach, and teleprospecting through two dedicated outbound reps. Email and LinkedIn activity ran fully automated, warming prospects before calls. - Sales-Led Conversations, Not Cold Calls
By the time reps picked up the phone, prospects had already seen the brand and messaging across channels. This familiarity lifted answer rates and compressed time to first meeting.
ICP-first dealership identification
We built a Clay table using firmographic filters, multi-layer enrichment, and role-based logic to isolate only ICP-fit dealerships and surface true decision-makers across fragmented ownership structures.
Signal architecture & prioritization
Dealerships were ranked using a signal-based scoring model that evaluated fit and likelihood to engage, ensuring outreach focused on the highest-probability opportunities.
Hyper-personalized messaging at scale
Messaging was tailored within the Clay table to reflect dealership-specific pain points such as operational complexity, margin visibility, and vendor fatigue, using both company-level and individual-level signals.
Automated multi-channel execution
Email outreach was deployed through Instantly, LinkedIn engagement through HeyReach, and teleprospecting through two dedicated outbound reps. Email and LinkedIn activity ran fully automated, warming prospects before calls.
Sales-led conversations, not cold calls
By the time reps picked up the phone, prospects had already seen the brand and messaging across channels. This familiarity lifted answer rates and compressed time to first meeting.