<img alt="" src="https://www.smart-7-innovative.com/802971.png" style="display:none;">
Skip to main content

A CRM that stays clean and scored.

ICP-enforced data engines that keep the CRM enriched, deduped, and ranked, with day-to-day Clay administration handled for you.

Talk to a strategist
Data engine
raw → scored → CRM
Raw recordsDuplicatesStale fields ICP engine enrich · dedupe score Scored accountsClean recordsLive signals

What GTM Data Operations actually is.

GTM Data Operations is the ongoing discipline that keeps your data an asset instead of a liability: enrichment, deduplication, scoring, and signal capture, running continuously.

Data decays three to five percent a month. We run the engines and the day-to-day Clay administration that hold the CRM to your ICP, so reps work live, scored records instead of chasing ghosts.

See what's included
What's included

The CRM held to your ICP, continuously.

Six workstreams that keep the data clean, enriched, and scored, run day to day by our operators.

Continuous enrichment

Firmographic, technographic, and contact data kept current, not enriched once and forgotten.

Dedupe & hygiene

Duplicate and decayed records caught and resolved before they reach a rep.

ICP scoring model

Every account ranked against your ICP so effort follows fit and signal.

Signal capture

Job changes, funding, hiring, and intent captured and written to the record.

Day-to-day Clay admin

The tables, credits, and workflows managed so nothing silently breaks.

CRM sync & monitoring

Clean writes to HubSpot or Salesforce, with alerting on every run.
How it works

Four moves to a CRM you can trust.

A continuous engagement. Most clients see the CRM measurably cleaner within the first sprints and held thereafter.

Assess

We measure decay, duplicates, and enrichment gaps against your ICP.

Build

Enrichment, dedupe, and scoring engines are built in Clay and wired to the CRM.

Enforce

The ICP is enforced continuously so records stay scored and current.

Operate

We run the day-to-day Clay administration and monitor every workflow.
RESULTS

Teams that stopped guessing and started shipping pipeline.

When your personal name is attached to revenue goals, you have to have the right outside partners by your side. They have to be strategic thinkers, have the technical expertise, bring the right attitude, and combine it all with a business acumen to understand your business and that of your prospects. FullFunnel brings that and more.

Kristin Richardson
Chief Sales & Marketing Officer, PartnerMD

FullFunnel is invaluable in executing campaigns, initiating new concepts, facilitating compliance approvals, and participating as part of Adhesion's marketing team.

Wendy Whitehurst
Head of Marketing, Adhesion Wealth

The FullFunnel team has exceeded expectations and has proven to be a great partner, providing the resources, support, and expertise we needed to hit our growth targets.

Lucy Levy
VP of Global Acquisition,  Zumba

Working with the FullFunnel team has been great. They are honest, flexible, and motivated and we appreciate the breadth and depth of their team. They’ve elevated our brand and we’ve seen a significant improvement in our Google page ranking. We’ve also realized a gain in the quality of our leads, and a reduction in the length of the sales cycle - which I believe is due to the excellent educational content they have helped us create. I’d recommend any company that is considering hiring a marketing person to first consider FullFunnel.

Scott Andrews
Co-Founder and CEO, InvestiQuant

I have been impressed with FullFunnel’s ability to quickly learn and acquire the needed acumen to pitch our technical services. FullFunnel was able to accelerate our outreach beyond our existing resources and thus strike the delicate balance between optimized at-scale outreach with the critical aspect of personalized sales.

Jason Youmazzo
Director of Sales Operations, NTS

Partnering with FullFunnel empowered us to streamline and scale our sales operations at GLOBO. As a rapidly growing company, it was crucial to understand our current state and identify the gaps needed to reach our goals. FullFunnel provided a thorough audit and customized a go-forward sales strategy that addressed our Revenue Operations challenges, leading to better organization and efficiency in our team structure and processes.

Tyler Robinson
Commercial Operations Director

Partnering with FullFunnel empowered us to streamline and scale our sales operations at GLOBO. As a rapidly growing company, it was crucial to understand our current state and identify the gaps needed to reach our goals. FullFunnel provided a thorough audit and customized a go-forward sales strategy that addressed our Revenue Operations challenges, leading to better organization and efficiency in our team structure and processes.

Tyler Robinson
Commercial Operations Director

FullFunnel’s Sales Operations team has been exceptional to work with in streamlining our CRM and reporting capabilities. They expertly merged our two HubSpot environments, resulting in a centralized CRM, making data-driven decision-making and performance tracking simpler. Furthermore, they cleaned up our CRM and built insightful custom reports. Thanks to FullFunnel, we now effectively leverage our consolidated data, optimizing ad spend and business growth.

Rob Eyler
CEO, Capturely

FullFunnel has been amazing to work with. They have helped us build a pipeline, improve our demos, and begin closing deals for our Software as a Service product. They took the time to learn about our product, find the best targets and build good great targets. They really feel like part of our team. I highly recommend them for anyone looking to grow a pipeline. We have been so impressed that we have expanded our work together to serve other business units.

Jason Steinbock
Director of Business Development, Willdan
FAQ

How GTM Data Operations runs.

Everything here runs inside a Managed Support engagement, drawing from your tiered pool of hours.
How is this different from GTM Engineering?
Engineering builds the systems; Data Operations runs them day to day, the ongoing hygiene, scoring, and Clay administration that keep the CRM trustworthy.
Where does the Clay Enterprise Data Engine fit?
Data Operations runs inside your accounts under Managed Support. When you want a fully managed engine on our infrastructure, that is the Clay Enterprise Data Engine on the Applied AI side.
Which CRMs do you support?
HubSpot and Salesforce, with Clay as the enrichment and scoring layer in front of both.
How fast does the CRM get clean?
Most clients see decay and duplicates measurably down within the first sprints, then held there continuously.

Make the data an asset.

Thirty minutes is enough to measure your decay and scope the engine that keeps the CRM clean.