Most organizations understand the benefits of maintaining a business blog, such as improved search visibility and thought leadership development; however, there are still many companies that chose not to blog for one reason or another.
Each blog post serves as its own traffic portal, attracting visitors to a company’s website from a variety of sources like search and social channels, and when those blog posts contain strong calls-to-action leading to enticing offers they can become a tremendous source of leads and ultimately sales. According to Hubspot, B2B marketers that use blogs receive 67% more leads than those that do not.
So, isn’t that enough to make everyone want to scramble for their keyboards and start cranking out high quality posts? The benefits directly translate into money, do they not? Unfortunately, too many companies continue to obstain on blogging and as a result they miss out on a number of business opportunities.
Here are five of the most common reasons for why companies don’t blog, not in any particular order.
There are a number of other reasons that people come up with for not wanting to blog, most of them follow similar logic to the above, but the fact remains that blogging is good for business and getting in the habit of blogging regularly will return dividends.
If you’re not sure where or how to start blogging, click below to request a free consultation with our Content Marketing team and we’ll work to formulate a blogging gameplan together.