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No. 11 · Content and AI Search

See where AI assistants mention you, and where they don’t

Buyers now ask AI assistants for recommendations, and most teams can’t see the answers. We set a client up to track their share of voice in Perplexity, Gemini, and ChatGPT. The first finding: they weren’t showing up for unbranded searches.
CurrentAI searchOctober 2026From The FullFunnel Dozen
What we’re tracking
15
Tracked prompts, reviewed every two weeks
3
AI models: Perplexity, Gemini, ChatGPT

Early baseline only. No improvement claimed yet.

The short answer
We loaded 15 tracked prompts into Visibility Hub, the search and AI tracking view inside Current, which reports share of voice against competitors, sentiment, citations, and suggested keyword gaps. The baseline showed no mentions for unbranded prompts in Perplexity or ChatGPT.
PlatformCurrent, Visibility Hub
AI modelsPerplexity, Gemini, ChatGPT
IssueOctober 2026
How it worked
Problem, fix, proof
01
The problem

What couldn’t the client see?

Whether AI assistants mention them when buyers ask about their category, which sources the assistants cite, and how they compare with competitors in those answers.
02
The fix

How did we set it up?

We walked the client through Visibility Hub and configured it around their category:
  • 15 tracked prompts loaded, out of a cap of 20
  • Share of voice, sentiment, and citations tracked against competitors
  • Suggested keyword gap lists to feed the content plan
  • A biweekly routine for the client to prune prompts and review keywords
Track, prune, review. Every two weeks.
03
The proof

What did the baseline show?

For unbranded prompts, the client wasn’t mentioned in Perplexity or ChatGPT. That gap is now the focus. No improvement is claimed yet.
The result

What changed?

A clear starting line, and a specific gap to work on: unbranded prompts.
AI model
Unbranded prompts
Perplexity
Not mentioned
ChatGPT
Not mentioned
Gemini
Tracked

October baseline from Visibility Hub. The re-run will show whether the gap is closing.

Prompts
15 of 20 slots
Review
Every two weeks
Status
Baseline, no lift claimed yet
Sound familiar?

Do you know what AI tells buyers about you?

Talk to us about it

You don’t know if AI assistants mention you when buyers ask.

You show up for your brand name but not for your category.

Competitors appear in AI answers where you don’t.

FAQ

Frequently asked questions

What is a tracked prompt?
A question a buyer might ask an AI assistant, run on a schedule so you can see which brands it mentions and cites over time.
What’s the difference between branded and unbranded prompts?
A branded prompt names the company. An unbranded prompt asks about the category or problem, which is where new buyers usually start.
Why 15 prompts?
Visibility Hub tracks up to 20. Starting at 15 leaves room to add prompts as the client prunes and reviews them.
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The FullFunnel Dozen

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