Until fairly recently, most businesses needing sales and marketing capacity tended to develop in-house solutions - they either employed a dedicated group of sales and marketing professionals, or assigned an existing employee with wearing multiple hats and saddled them with demand generation duties along with their many other responsibilities. The results seen in many internal sales and marketing departments are often inconsistent in spite of what it may cost to run them. Then an alternative emerged.
Outsource the Marketing AND the Sales
It's common to outsource various parts of a business: accounting, book keeping, customer service, even HR can be outsourced now, so it's no surprise to see marketing and sales join the list.
In fact, companies are increasingly learning that outsourcing their marketing team and/or their sales team can be game changing for them. Doing so gives them access to a higher caliber professional team, removes the overhead of hosting an internal department, and provides them with the ability to source all sub-disciplines from a single location which adds considerable value to the company.
Utilizing a qualified external marketing team can produce outstanding results. Dramatically increased website traffic volumes, reduced overhead and sales opportunities passed on to the sales team are great things, but the problem is that it just isn't quite enough.
Sales and Marketing Working Together - Outsourced
More often than not, it seems sales and marketing have a difficult time producing great results together. Somehow the two groups just don't know how to reach a state of mutual understanding and respect. People in sales complain that marketing is providing them with leads that won't convert, while marketers complain that sales isn't properly working the leads they send them.
This is one good reason why the optimal solution lies in outsourcing both sales and marketing to the same organization. The reason for this is simply that successful agencies providing this service necessarily treat the problem of demand and revenue outsourcing as a single sales + marketing function and build teams that are required to communicate and work together within a single unified solution involving both disciplines, each with equal importance.
Internal sales and marketing programs can costs SMBs millions per year just to staff.
Top 9 Benefits of Outsourcing Sales and Marketing
Adopting a strategy of outsourced sales and marketing may, or may not be the right thing for every company but it is well worth checking out. If you'd like to learn more about outsourcing the demand generation engine of your business, click below to request a consultation.