The underappreciated truth about revenue operations is that 'sales' and 'marketing' are terminologies from a bygone era, prior to the digital revolution and the pervasive interconnection brought about by technology. Today's modern revenue operations are composed of three distinct yet interrelated segments: demand generation, pipeline management, and customer success.
Traditionally, sales and marketing operated in isolated silos. However, most top-tier organizations today have embraced a new operating structure under the umbrella of 'revenue operations'. By leveraging FullFunnel's insights and expertise in building the most effective revenue operations function possible, we assist organizations in aligning all their various investments, tactics, and personnel to attain their desired financial outcomes.