4 Sales and Marketing KPIs That Drive the Growth Engine
Successfully aligned sales and marketing departments closely monitor these key performance indicators (KPIs) to consistently increase their revenue trajectory.
As we move further into 2025, B2B sales teams face a new reality: traditional outreach, cold calls, and static sales playbooks simply don’t cut it anymore. Today’s buyers are
Posts by Matthew Iovanni:
6 Reads To Boost Your Sales Game
Our 6 favorite reads to boost your sales knowledge and enhance your strategy.
The Biggest Problem with Prospecting is People
Improve your prospecting by understanding that the core problem is people!
4 Easy Changes to Supercharge Your Sales Numbers Next Quarter
In sales, even when your quarter ends well, you have to do better next time. These are my tips for supercharging your sales numbers next quarter.
Prospecting’s New Secret Weapon: Marketing
Find out why and how marketing teams can help increase prospecting's success and quality.
Consistency - It's What's Missing From Your Sales Process
Learn how to improve your sales process by injecting consistency into each stage of the sales funnel!
Sales vs Business Development
Today we hear the words Sales and Business Development almost interchangeably. However, when it comes to revenue results, one has a much longer lasting effect.
The Hidden Costs of Running a Large Sales & Marketing Team
Building out a strong and sustainable sales and marketing team has many costs and challenges.
6 mins