Testing Outbound Prospecting Messages: A Statistical Approach
One challenge in outbound prospecting is testing messages. Organizations often struggle with when to pivot their messaging. Read our guide to message testing.
As we move further into 2025, B2B sales teams face a new reality: traditional outreach, cold calls, and static sales playbooks simply don’t cut it anymore. Today’s buyers are
Posts by Matthew Iovanni:
Transforming Sales and Marketing into a Unified Revenue Operations Powerhouse
We lay out the steps organizations need to take to transform their organization from traditional sales/marketing silos to a robust RevOps model.
Streamline Growth by Moving to a Revenue Operations Model
Aligning various departments to streamline the revenue generation process is crucial for growth and profitability. This is where RevOps comes into play.
5 Key Failure Points of Outbound Prospecting & How to Overcome Them
Outbound prospecting via email and teleprospecting remains a cornerstone of sales. Let's look at the five common points of failure and how to avoid them.
What’s Right For Your Business: A Marketing, Sales, or Revenue Operations Consultant
What's the difference between a sales consultant, marketing consultant, or revenue operations consultant? Which one does your business need?
Why should your company focus on revenue operations - not sales or marketing?
Why is revenue operations a better internal structure than sales or marketing? Find out in this blog.
RevOps Trends Going into 2024
What will be the main trends and challenges in 2024? Read to find out.
Embracing the Future: How Tech-Enabled Sales Transform Business Strategies
How can your sales and marketing teams become more efficient? The appropriate use of technology is critical in today's landscape.
The Changing Landscape of SDR and BDR Compensation
Appropriate compensation for SDRs and BDRs has changed over time. In order to retain your top performers, you need to consider variable compensation.
Sales 3.0: Embracing the Evolution of Sales for Future Success
We're entering a new era in sales: Sales 3.0. This new era will revolutionize sales - leveraging technologies and process engineering to create a revenue-generating machine.
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